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Visit to XING headquarters in Hamburg


Brand Academy students of the master’s programme  International Brand Communication visited the XING headquarters in Hamburg.

XING, founded in 2003 in Hamburg, is the leading online business network in German-speaking countries. Professionals from every industry use XING to connect with one another, to look for jobs, new hires, projects, cooperation partners, expert advice and
business ideas.


The excursion was organised as part of the courses International Brand Communication and Below-the-line Brand Communication. During this visit of the company our students got a glimpse into what XING as a company stands for and how XING develops its products for web and mobile.

In addition to the company history and strategy development, the students also got more information on different products and features available on the platform, including the student-targeted XING Campus.

Thank you very much to XING Team for your hospitality and this excellent opportunity!

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