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Brand News

Kick-off Meeting: HafenCity Hamburg GmbH

This semester our master's students are working together with a new practice partner – the HafenCity Hamburg GmbH (HCH). HCH is responsible for the management of Europe’s largest inner-city development and its primary function is to make available, develop, market and sell pieces of land. HCH responsibility also covers communication, public relations, event management, publicity and promotion of the cultural activities and the arts in … Mehr

Excursion to the Nielsen Company

Our Master's students of the 3rd semester International Brand Communication were invited to explore the secrects of consumer research at THE NIELSEN COMPANY Hamburg on October 25, 2016. Nielsen has become the leading research enterprise in consumer behavior since its foundation 1964 in The Netherlands. Today, Nielsen is represented in over 100 contries with 40,000 associates worldwide. The Nielsen Company collects relevant information on the … Mehr

Congratulations on joining the professorship!

On the 14th of October 2016 Ute Röseler was appointed to a professor of brand communication. Prof. Ute Röseler has been teaching at the Brand Academy since more than 6 years. She lectures in the Bachelor programmes Brand Management and Brand Design and from the very beginning she was strongly involved in the development of the Brand Academy. Furthermore Ute Röseler lectured at the university … Mehr

Space Coach Academy Kick-Off Meeting

The kick-off meeting with Space Coach Academy took place at the Brand Academy. Alexander Maria Faßbender, the founder of the Space Coach Academy, visited our university last week  and met the master's students of the the 3rd semester International Brand Communication. This meeting was a great chance to understand the training of astronauts, get information about space tourism and the company and discuss the project … Mehr

American Express Kick-Off Meeting

The kick-off meeting with Mrs. Simone Fischer, Head of Customer Marketing Germany & Austria, was held at the Brand Academy in late April. The students of the Master's programme International Brand Communication have been introduced to the brand American Express and discussed the project extensively. The meeting was an excellent opportunity to understand consumer perceptions of American Express. The students are currently working on ideas … Mehr

Inviting Millward Brown to the Brand Academy

Guest speaker for M.A International Brand Communication: Christoph Kwiatkowski - Client Manager at Millward Brown Germany GmbH visited the Brand Academy and in context of the class gave a talk about BrandZ. BrandZ is the world's largest brand equity study commissioned by WPP and conducted by Millward Brown. "At the heart of BrandZ are billions of data points about brand equity based on Millward Brown's … Mehr

Excursion to Google headquarter in Hamburg

As a part of the course Corporate Branding our Master´s students last week had a chance to look behind the scene of  the Google office in Hamburg. Google/Alphabet is the No. 1 place to work for the seventh time in 10 years. What does make Google to one of the best employer? During the excursion our students got a deep insight in the corporate culture … Mehr

Kick-Off Meeting BOSCH Softtec GmbH

On the 25th of April, Bosch SoftTec GmbH hosted at their headquartes in Hildesheim, Brand Academy's International Brand Communication Masters students for a new collaboration. Kay Herget, the Head of Marketing, Business Development and Strategy, gave an introduction to the company and its products mostly focusing on "Connected Mobility Solutions" and shared the brief with the students. The students had also the opportunity to see … Mehr

Prof. Dr. Simone Roth is a jury member at German Brand Award 2016

    The German Design Counsil together with the German Brand Award organized a unique inter-brand competition German Brand Award. The goal of this competition is to discover, to present and to reward the pathbreaking brands and brand makers. Prof. Dr. Simone Roth our Vice President and Program director of International Brand Management had the honour to be selected for the award jury member. The brand … Mehr

Welcome and graduation ceremony

On 01. April 2016, it was time again: The Brand Academy bid farewell to 15 graduates by the graduation ceremony. Besides the speeches of the president Prof. h.c. Shan Fan and the vice-president Dr. Simone Roth, the representatives of the graduates´ team hold a speech and gave an exciting and charming insight into their time as students of the Brand Academy. On this day, not … Mehr

Christmas party at the Brand Academy

The Christmas party at the BA this year was under the motto “international delicacies”. Bachelor students from different semesters, as well as our international students from the Master degree programs cooked, baked, brewed and served a buffet of their national food specialities.   During the evening, in addition to exciting conversations, the intensiv “Beer Pong” competition took place.   A lovely bar of Prof. Christiansen, … Mehr

BoschUniHackathon: Congratulations to our students!

Bosch SoftTec GmbH in collaboration with the Brand Academy and four other German universities organized the 1st BoschUniHackathon: „Connected Mobility”. Nearly 100 students from 6 universities built 15 different teams and after 36 hours of intensive creative work they presented their projects in 3 min pitches to the jury. The jury was on the lookout for projects which displayed excellence, innovation, brand fit and marketability. … Mehr

Alumni event: the world of tomorrow

Following the successful founding, the Brand Academy Alumni association organised in October its second members’ meeting. The former students, lecturers and university management team met in Mercedes Me Store Hamburg to exchange their expressions, as well as to enjoy the drinks and fingerfood. In addition to an innovatione presentation of TRENDONE about the everyday-life in the future, there was an opporunity for the members to … Mehr

Welcome and Graduation Ceremony at the Brand Academy

  On 1 October 2015 Brand Academy had two reasons to celebrate:
Twenty graduates of study courses Brand Design and Brand Management were awarded their degree of a Bachelor of Arts and about a hundred students began their studies at the Brand Academy. In a solemn ceremony the guests heard a keynote speech from Wolfgang K.A. Disch, Chief Executive of G·E·M, Association for the … Mehr

Cooperation of Brand Academy in China

In last 5 years it has been a very successful cooperation between the Bejing Normal University Zhuhai (BNUZ) and brand academy.
BNUZ and brand academy share a passion, a passion to develop cross-cultural professionals with strong personalities. Best proof for the strong relationship between the two universities was the invitation to the opening ceremony beginning of the semester to BNUZ. Prof. Dr. Simone Roth … Mehr