Brand News

Kick-Off Meeting BOSCH Softtec GmbH

On the 25th of April, Bosch SoftTec GmbH hosted at their headquartes in Hildesheim, Brand Academy's International Brand Communication Masters students for a new collaboration. Kay Herget, the Head of Marketing, Business Development and Strategy, gave an introduction to the company and its products mostly focusing on "Connected Mobility Solutions" and shared the brief with the students. The students had also the opportunity to see [...]

Prof. Dr. Simone Roth is a jury member at German Brand Award 2016

    The German Design Counsil together with the German Brand Award organized a unique inter-brand competition German Brand Award. The goal of this competition is to discover, to present and to reward the pathbreaking brands and brand makers. Prof. Dr. Simone Roth our Vice President and Program director of International Brand Management had the honour to be selected for the award jury member. The brand [...]

Welcome and graduation ceremony

On 01. April 2016, it was time again: The Brand Academy bid farewell to 15 graduates by the graduation ceremony. Besides the speeches of the president Prof. h.c. Shan Fan and the vice-president Dr. Simone Roth, the representatives of the graduates´ team hold a speech and gave an exciting and charming insight into their time as students of the Brand Academy. On this day, not [...]

Christmas party at the Brand Academy

The Christmas party at the BA this year was under the motto “international delicacies”. Bachelor students from different semesters, as well as our international students from the Master degree programs cooked, baked, brewed and served a buffet of their national food specialities.   During the evening, in addition to exciting conversations, the intensiv “Beer Pong” competition took place.   A lovely bar of Prof. Christiansen, […]

BoschUniHackathon: Congratulations to our students!

Bosch SoftTec GmbH in collaboration with the Brand Academy and four other German universities organized the 1st BoschUniHackathon: „Connected Mobility”. Nearly 100 students from 6 universities built 15 different teams and after 36 hours of intensive creative work they presented their projects in 3 min pitches to the jury. The jury was on the lookout for projects which displayed excellence, innovation, brand fit and marketability. […]

Alumni event: the world of tomorrow

Following the successful founding, the Brand Academy Alumni association organised in October its second members’ meeting. The former students, lecturers and university management team met in Mercedes Me Store Hamburg to exchange their expressions, as well as to enjoy the drinks and fingerfood. In addition to an innovatione presentation of TRENDONE about the everyday-life in the future, there was an opporunity for the members to […]

Welcome and Graduation Ceremony at the Brand Academy

  On 1 October 2015 Brand Academy had two reasons to celebrate:
Twenty graduates of study courses Brand Design and Brand Management were awarded their degree of a Bachelor of Arts and about a hundred students began their studies at the Brand Academy. In a solemn ceremony the guests heard a keynote speech from Wolfgang K.A. Disch, Chief Executive of G·E·M, Association for the […]

Cooperation of Brand Academy in China

In last 5 years it has been a very successful cooperation between the Bejing Normal University Zhuhai (BNUZ) and brand academy.
BNUZ and brand academy share a passion, a passion to develop cross-cultural professionals with strong personalities. Best proof for the strong relationship between the two universities was the invitation to the opening ceremony beginning of the semester to BNUZ. Prof. Dr. Simone Roth […]

Professorship for Michael Seifert

Michael Seifert was appointed Professor of Brand Communication at the Brand Academy’s General Meeting on 15 April 2015. Professor Michael Seifert will be directing the Brand Design course with a focus on Digital Design. He has had many years of experience as a creative director at agencies including Jung von Matt Next and has won, among other things, the ADC award in Bronze, Silver and […]

Brand Academy Alumni: an association is founded

It’s done! Last Thursday saw the founding meeting of Brand Academy Alumni e.V. At this starting event the eight founding members, represented by lecturers and former students, approved the association’s constitution and elected its first executive board. For the first two years Laura Sadau will act as chairperson, Keith Wischermann as deputy chairperson and Claudius Finkbeiner as treasurer. They plan various regular events over the course […]

Brand Academy success story: THE WOLF

The three Hamburg-based founders of the brand THE WOLF, Julian Fichtl, Lukas Fichtl and Lukas Porschen, launched ‘Weissbrand®’, a brandy from the Pfalz region, and created a completely new product category in the quality spirits industry. The strategic and conceptual background knowledge which the founders had acquired while studying at the Brand Academy helped them to develop and position their brand, and therefore occupy the Weissbrand® […]

Brand Academy Success-Story: THE WOLF

Three founders of the brand THE WOLF from Hamburg:
Julian Fichtl, Lukas Fichtl and Lucas Porschen opened with the Palatinate ‚Weissbrand® ’ a totally new product category in the prestigious spirits industry. The strategic and conpeptual background knowledge that they have got through their university studies at the Brand Academy helped them to develop, to position and
to occupy the product category ‚Weissbrand®’. […]

Excursion to 747 Studios

As part of the Image Design module taught by Tina Wunsch, Brand Design students in the third semester went on an excursion to 747 Studios in order to gain an insight into the fundamentals of studio photography. Together they assessed and set up camera systems, set up digital equipment and erected sets: one involving a background roll and beauty lighting for people shots, another for stills […]

Professorship for Dr. Simone Roth

Dr. Simone Roth was appointed Professor of International Marketing at the General Meeting of the Brand Academy on 8 October 2014. Professor Dr. Roth can look back on a remarkable career in which she has worked with the eminent brand expert Professor Dr. Franz-Rudolf Esch, and in the FMCG sector at Henkel. She is now taking on the directorship of our new Master’s course in […]


Graduation ceremony at the Brand Academy

Hamburg, 18 September 2014 – The Brand Academy, university of design and communication, held a celebratory event to bid farewell to graduates of its Brand Management and Brand Design courses. Graduates were presented with their certificates in the salon of Rainville restaurant, and the international academic title ‘Bachelor of Arts’ was conferred upon them. In his ceremonial address, Professor h.c. Shan Fan, President of the Brand Academy, […]