Content to the tag: Hamburg

Brand Academy @ Forward Festival 2019 Teaser

Brand Academy @ Forward Festival 2019

Forward Festival is one of the largest festivals of the creative industry in Europe — and this year Brand Academy will once again be present with a large group of students on the 4th and 5th of July in Hamburg. The motto for 2019: "The Odd One Out". Inspiration from the experts: In the Millerntor Stadium St. Pauli, workshops will take place over two days [...]
Heiko Packwitz Lufthansa Industry Solutions

Guest lecture | 5 questions to Heiko Packwitz, Lufthansa Industry Solutions

Guest lecture | 5 questions to Heiko Packwitz, Lufthansa Industry Solutions Content is King! Under this motto, Heiko Packwitz, Chief Marketing & Communications Officer at Lufthansa Industry Solutions, gave a public guest lecture on 4th June on the opportunities and challenges of content marketing in B2B. Using selected approaches, he demonstrated that content marketing is more than just the creation of content and how to [...]

DDC | Morning Break visits the Brand Academy

On friday morning, a visit of the German Designer Club (DDC) showed once again, that a university is not just a place where students gather, but also where practicioners get together for exciting lectures. The DDC invited its members on May 10th to the "DDC Morning Break" in Hamburg at the Brand Academy - a premiere! Interested designers and also our students seized the opportunity [...]

Brand Academy @ VR HAM

VRHAM! is Germany’s first artistic Virtual Reality festival: 16 inspiring, creative VR experiences sure to transcend the borders of traditional perception and experience of art. We were deeply impressed by the virtual reality works of international artists like Jonathan Meese, Ip Yuk-Yiu or Lester Francois and especially VRHAMMY! award winner Dani Ploeger’s „THE GRASS SMELLS SO SWEET“ - an installation with gut-wrenching audiovisual simulations and [...]

Brand Academy and XING kick off 2nd practice project

XING means „it works“ in Chinese, which makes it not only a befitting name for the most important professional network in the German-speaking world, but also an accurate evaluation of the ongoing partnership between XING and Brand Academy. The very first joint practice project launched almost exactly one year ago and, upon conclusion, left everyone involved with a feeling of satisfaction and accomplishment. True to [...]

BA and Beiersdorf partner up again for practice project

Nearly one year ago, Brand Academy and Beiersdorf - home of famous brands such as NIVEA, Eucerin and Labello - launched their very first joint practice project. After the final presentations in September 2017, both sides concluded the project with a feeling of great satisfaction. Unsurprisingly, it was subsequently decided to continue the mutually beneficial relationship. As a result, last week saw the kickoff of a new project at [...]

BA Students @ Brand Union Idea Lab

Late last year, about 20 students of our International Brand Communication M.A. and our Brand Design B.A. programme had another great opportunity to sniff the air of a real-life agency. As part of the study module "Open Innovation & Digital Thinking“ they visited Superunion’s (formerly known as Brand Union) headquarter in Hamburg in order to experience the latest developments in an industry that promises many [...]

“Ein Herz für Mexico” Charity Initiative – Interview with IBM Student & Co-Founder Kattya Cruz Ruelas

Kattya Cruz Ruelas is an International Brand Management Master’s student at Brand Academy. Confronted with the devastating earthquakes that struck her home country Mexico in late fall last year, she decided to take action and help her fellow countrymen and –women. Hi Kattya, reported by the world press - but still unnoticed by most people here in Germany - Mexico suffered from earthquakes last year. [...]

BA First Semesters Visit Senate Reception for International Students

Once a year the Senate of the Free and Hanseatic City of Hamburg invites all foreign first semester students to a reception at the venerable Rathaus (town hall). This time around a record-breaking 520 invitations were issued. The record reflects Hamburg’s continuous internationalization, not only - but also - in the field of higher education.     At this time, Hamburg’s universities and universities of [...]

IBC Student Wins German Design Award 2018 for Excellent Communication Design

On February 9, 2018, our graduate Jia Cheng received a German Design Award 2018 for Excellent Communication Design from the honorable jury, which consists of recognized leading design experts from various disciplines. The award ceremony took place in Frankfurt and was attended by Jia Cheng, some of his friends and family members as well as International Brand Communication Course Director Prof. Dr. Yonca Limon-Calisan. Jia [...]