Content to the tag: companies

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Brand Communication alt

Brand Communication Do you…? ...want to use your communication skills to create ground-breaking advertising campaigns that convince consumers and boost brands? ...seek a successful career in an agency, startup or brand managing company? ...want to learn from one of the world’s leading industrial nations? ...prefer studying in a safe and attractive cosmomolitan city? ...want to study in English? (German optional in 1st year) Then Brand Communication [...]
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Projects

 Projects General Isabelle Fa Mars Petcare Brand Management ABOUT YOU Isabelle Fa Airbus O’ave Hamburg Marketing Knut Hansen Dry Gin Erasco GB Foods Iris von Arnim Can Axartell Hamburger Volksbank Mars Petcare 4YOU Lufthansa Industry Solutions CEWE Paulaner Zwickl Pedigree Pilot BAG TO LIFE Bitburger SCHWARZKOPF PROFESSIONAL Beiersdorf Unilever DANONE Hotel Grand Elysée Hamburg VILLEROY & BOCH British American Tobacco Communication Design UNDONE Bentophile Icy [...]
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Projects

Projects General Isabelle Fa Mars Petcare Brand Management ABOUT YOU Isabelle Fa Airbus O’ave Hamburg Marketing Knut Hansen Dry Gin Erasco GB Foods Iris von Arnim Can Axartell Hamburger Volksbank Mars Petcare 4YOU Lufthansa Industry Solutions CEWE Paulaner Zwickl Pedigree Pilot BAG TO LIFE Bitburger SCHWARZKOPF PROFESSIONAL Beiersdorf Unilever DANONE Hotel Grand Elysée Hamburg VILLEROY & BOCH British American Tobacco Communication Design UNDONE Bentophile Icy [...]
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Events

HAMBURG | BRAND BACHELOR SESSION 21. MAI 2015 Am Donnerstag, den 21. Mai 2015 findet eine weitere Brand Bachelor Session statt. Hier bieten wir Ihnen die Möglichkeit, unsere Hochschule und unsere Bachelorstudiengänge auf eine interaktive Art kennenzulernen. Auf unserer Brand Bachelor Session stellen wir Ihnen regelmäßig unsere einzigartigen Bachelorstudiengänge vor. Erfahren Sie im Rahmen dieser Veranstaltung, welche Kompetenzen und Fähigkeiten Sie in unseren Studiengängen Brand [...]
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Communication Design Projects

Projects General Isabelle Fa Mars Petcare Brand Management ABOUT YOU Isabelle Fa Airbus O’ave Hamburg Marketing Knut Hansen Dry Gin Erasco GB Foods Iris von Arnim Can Axartell Hamburger Volksbank Mars Petcare 4YOU Lufthansa Industry Solutions CEWE Paulaner Zwickl Pedigree Pilot BAG TO LIFE Bitburger SCHWARZKOPF PROFESSIONAL Beiersdorf Unilever DANONE Hotel Grand Elysée Hamburg VILLEROY & BOCH British American Tobacco Communication Design UNDONE Bentophile Icy [...]
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Digital Design Projects

Projects General Isabelle Fa Mars Petcare Brand Management ABOUT YOU Isabelle Fa Airbus O’ave Hamburg Marketing Knut Hansen Dry Gin Erasco GB Foods Iris von Arnim Can Axartell Hamburger Volksbank Mars Petcare 4YOU Lufthansa Industry Solutions CEWE Paulaner Zwickl Pedigree Pilot BAG TO LIFE Bitburger SCHWARZKOPF PROFESSIONAL Beiersdorf Unilever DANONE Hotel Grand Elysée Hamburg VILLEROY & BOCH British American Tobacco Communication Design UNDONE Bentophile Icy [...]
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Brand Management Projects

Projects General Isabelle Fa Mars Petcare Brand Management ABOUT YOU Isabelle Fa Airbus O’ave Hamburg Marketing Knut Hansen Dry Gin Erasco GB Foods Iris von Arnim Can Axartell Hamburger Volksbank Mars Petcare 4YOU Lufthansa Industry Solutions CEWE Paulaner Zwickl Pedigree Pilot BAG TO LIFE Bitburger SCHWARZKOPF PROFESSIONAL Beiersdorf Unilever DANONE Hotel Grand Elysée Hamburg VILLEROY & BOCH British American Tobacco Communication Design UNDONE Bentophile Icy [...]
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Work at Brand University of Applied Sciences

Work at Brand University of Applied Sciences As a young university which is international in its outlook and which collaborates closely with universities and companies in the Eurasian region, we can boast an exceptional culture of learning and entrepreneurship, as well as a multicultural environment. Our campus constitutes a community of students and teachers and an open, capable university team. Our daily activities with each [...]
2. DACHINA Markendialog

„Brand Thinking in the Digital Age“ – Review of the 2nd DACHINA Markendialog

„Brand Thinking in the Digital Age“ was the motto of the 2nd DACHINA Brand Dialogue, which took place on the 6th of September 2019 in the Hotel Grand Elysée in Hamburg. Around 450 brand experts from the DACH region and China gathered at the conference to discuss the topic of brands between culture and economy. Representatives of global companies such as the Alibaba Group and [...]
Heiko Packwitz Lufthansa Industry Solutions

Guest lecture | 5 questions to Heiko Packwitz, Lufthansa Industry Solutions

Guest lecture | 5 questions to Heiko Packwitz, Lufthansa Industry Solutions Content is King! Under this motto, Heiko Packwitz, Chief Marketing & Communications Officer at Lufthansa Industry Solutions, gave a public guest lecture on 4th June on the opportunities and challenges of content marketing in B2B. Using selected approaches, he demonstrated that content marketing is more than just the creation of content and how to [...]

Marketing-Executive-Meeting at Brand Academy

Yet another interesting exchange at the ba! On May 23rd, Thorsten Stradt joined the lecture „B2B and services marketing“ of the fourth semester „Brand Management“ (B.A.) at the Brand Academy. The marketing strategist brings more than 30 years of business experience and a strong and proven track record to the table: He is the father of the brand „Otto Group“ and held MD- and CMO-roles [...]
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Online Marketing Rockstars: What we take away from OMR Festival 2019

The digital marketing world celebrates its stars in Hamburg - this was once again proven on May 7th and 8th at the annual festival of Online Marketing Rockstars - OMR for short. And we from the Brand Academy were of course right in the middle of it. When marketing experts meet in the Hanseatic city, varoius conferences, lectures and master classes focus on the latest [...]

Guest Lecture: Dr. Philipp Gausling about Marketing in B2B

On May 2nd Dr. Philipp Gausling attended the lecture "B2B- und Dienstleistungsmarketing" of the 4th semester Brand Management (B.A.). He gave the students an insight into how the field of brand and marketing is currently developing among B2B manufacturers. His versatile, young career shows how much can be achieved in this area - an opportunity for all students with a brand focus. Dr. Gausling has [...]