BU Team

Betty Siegel

Lecturer

Creative Leadership

• Studies in Sociology, German Literature and History at the University of Konstanz and the Trinity College Dublin
• Long-term experience in market research and creativ agencies at Trendbüro, Sturm und Drang, Kolle Rebbe, TBWA
• International market research and strategic planning and concept for such brand manufactures as Beiersdorf, P&G, as well as B2B strategies for intermediary/distribution
• Presentation of branding innovations and design processes for internal and external Branding Strategies for agencies and companies