The shortest way to studies
The shortest way to studies
After graduating, I joined the global brand consultancy Interbrand directly as a Junior Strategy Consultant. Since the learning formats at Brand University are strongly related to practice – from the numerous short lectures that have to be mastered as part of the degree to the countless practical examples that the professors always include in class – the entry into the profession was not a frustrating experience for me, but a smooth transition. All of the content that determined everyday learning at Brand University is relevant and applicable in practice.
Already during my studies, I set myself the goal of working for Jung von Matt one day. Thanks to BU’s excellent connections, I got in touch with the agency and got my foot in the door through an interview. So immediately after graduating, I started as a Junior Product Designer at Jung von Matt TECH. A practical study programme, with experts from the industry, was the right way for me to be well prepared for professional life.
The day after I graduated, I started as a Junior Brand Manager at Erasco. Even before I graduated, I knew that I wanted to become a brand manager. My studies strengthened this desire and gave me the necessary tools.
I hardly have a daily routine and routine tasks. That’s exactly what makes the job in brand management so attractive from my point of view. You are the central contact person from the first idea to the finished product and have contact with almost every department.
Since it is hard to decide which kind of industry to join, for the time being, I chose to be a freelancer, working in brand consulting. My clients are diverse, some need to upgrade their brand’s image, while others want to build a new brand from zero. At Brand University I could comprehensively learn professional knowledge about marketing and branding. Classes at BU are combined with practice projects, which helps me integrate what I learned into practice quickly. My studies shaped my knowledge and interest in the brand communication field and the intercultural atmosphere at BU also impressed me a lot.
Before my studies, I had a clear idea and wanted to work in the creative industry or in the marketing department of a company. However, studying at BU led me through a variety of management fields and made me more receptive to a broader spectrum of management tasks. In this way, I developed a way of thinking that considers the brand in the context of the entire company. After three years of studies, I then decided to take a gap year to gain further practical experience. I was lucky enough to spend a year with Porsche AG, half of it in Taipei, Taiwan.
Before I started my master’s at Brand University, I knew I wanted to do something related to branding but didn’t know exactly which sub-branch. What influenced me at BU, were the professors and lecturers who have substantial experience in the industry and who let us work in hands-on projects for world-leading clients. They helped me broaden my understanding of the industry and career and I was able to learn pragmatic knowledge and to build invaluable networks. Right after my graduation, I joined Superunion München as a trainee and was involved in all kinds of industries from kids toys, to luxury, cars, universities and even aerospace.
Brand University of Applied Sciences brings Design, Management and strong characters from both disciplines together. In my current role as Senior Designer with MUTABOR I have been profiting from such interdisciplinary training. It’s helpful in conceptualizing Design as something identity-oriented, in steering design processes efficiently and in finding answers to the challenging questions posed by digitalization.
Marketing is a blend of science and art. Now, as a Branding Creative with Iconic, it is safe to say that I possess a mixture of both. I had joined Brand University of Applied Sciences as a design graduate with practical experience, but left with strategic experience and innovative thinking. One can be good at creating a design, but a failure at communicating it. BU managed to fill this gap by enabling me to oversee my designs and to drift into a wider scope where insights and visuals meet strategically and creatively.
Compared to my studies in China, learning was a completely different experience at BU. The teaching methods were very practice-oriented and we had plenty of opportunities to work on real-life business tasks. Moreover, the intercultural environment gave me a fresh perspective on design and brand communication. In sum, my studies not only played an important role in preparing me for my current job as Designer and Brand Consultant at Brandway, but also in winning a German Design Award 2018.
My time at BU had its ups and downs. Still, studying here was absolutely the right decision because my education provided the perfect stepping stone for my current career in digital strategy at interone. Thanks to BU’s focus on practical application, its holistic approach and its lecturers – who command an impressive level of knowledge and experience – I learned a lot. Especially the practice projects and near-weekly presentations facilitated my entry into the job world and as a result I was able to hit the ground running.
Thanks to a great variety of study modules at Brand Academy I was able to gain a broad overview, which in turn enabled me to find out what I am really interested in. I was particularly fascinated by interaction design and was able to dive deep into it as part of my thesis. I’m now studying Virtual Reality Development at Udacity (Silicon Valley). VR scenes, VR software development (C#), VR design, high immersion unity and 360 mobile performance are all part of the nanodegree programme. I will graduate as a VR developer.
Despite being off to a rocky start and frequent fits of frustration given the substantial workload, I have learned a lot of new, useful and most of all practice-oriented things at BU. I was able to expand quite a bit on what I had learned during my previous vocational training in marketing communications. After graduation, I immediately took the position of CMO with ZANUM GmbH & Co. KG. Aside from day-to-day marketing activities (social media, events, SEM etc.) my key task is the acquisition of investors and partnerships.
BU’s practical orientation and focus on innovation represented the perfect environment for my professional and personal development. My diverse experiences created a lasting basis for all subsequent steps: insights into international organisations, my Master’s studies at Oxford Brookes University and my current position as Brand Manger with Mars Petcare Europe. Still, much more important were the friendships I was able to build during my three years at BU!
Thanks to BU’s international orientation I already realised during my Bachelor studies in Brand Management that I wish to pursue an international career. After graduating from a Master’s programme in the U.S., I started working as an Account Manager at Google Europe. I now support agencies in successfully implementing all sorts of online marketing campaigns. The knowledge of Brand Management and the relationships between agencies and their clients I acquired at Brand University of Applied Sciences has proven particularly valuable for my job.
With a Bachelor’s degree in my pocket I moved to Brasil for a perfect career start as Brand Manager. At Mucca we are busy developing the online shopping platform ma.gnolia.com for the German market. I am responsible for the entire Web presence as well as search engine optimization. BU’s holistic approach to brand management and the practical experience I gained through practice projects keep proving to be valuable sources of knowledge and energy.
Alumna Ritika Sharma: From the Brand Innovation Master’s to working in the international fashion industry
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