BU Team

Dr. Philipp Gausling

Vertretungsprofessor Brand Innovation

Entrepreneurship & Consulting, Data Sciences, Digital Branding & Marketing, Digital CX

• Amazon, Team Lead Marketplace Consulting (since 2020)
• Visable, Senior Business Development Manager (2018-2020)
• Horváth & Partners, Management Consultant (Strategy, Innovation, Sales) (2017/2018)
• Research Associate and Managing Director at the Institute of B2B Marketing & Management at Münster University (doctorate) (2012-2016)
• Studies of Business Administration (Focus on Marketing, Finance & Accounting) at Münster University, University Paris-Dauphine and University Autónoma de Madrid
• Teaching & Research Focus: Strategy, Marketing & Sales, Digital Business & Management
• Publications i.a.: Comparing the incomparable, Digital media in B2B-procurement processes, Relevance of Digital media in B-to-B transactions, Brand relevance in markets of industrial goods, 4 O’s of risk identification in megaprojects, What risks and cocktails have in common
• At Brand University since 2022