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Content to the tag: Guest Lecture
Guest Lecture: 5 questions to Michael Schneider, Strategy Director at Jung von Matt
Michael Schneider is Strategy Director at the international advertising agency Jung von Matt. His work gives him deep insights into different corporate cultures. In this interview, he reveals which business culture is required today and which mistakes companies should not make in the Corona pandemic. Brand University: Hi Michael, tell us, what do you do as Strategy Director at Jung von Matt? Michael Schneider: As … Mehr
Guest Lecture: 5 questions to Henning Klimczak, founder of Sherpa Design
Henning Klimczak is a graduate of Design Factory International (DFI) and has owned the design agency Sherpa for seven years now. He tells us in an interview how it came about that he chose the path to self-employment shortly after graduating and what role networking played in the process. Brand University: Hello Henning, tell us about how you came to found Sherpa. Henning Klimczak: My … Mehr
Guest Lecture: 5 questions to Torsten Sollitzer from ChinaWeChatting
In recent years, China has developed from a global "copy-cat" to a driving force for innovation in online marketing and e-commerce. The market has produced technology giants that we in Germany have often never heard of before. Torsten Sollitzer is someone who has a close eye on the Chinese online market and knows it inside out. The founder of ChinaWeChatting has been supporting German and … Mehr
Huawei Cases and Donald Trump: Review of the guest lecture by Max Lederer, Jung von Matt
"Make it possible" - with this claim Huawei is successfully selling smartphones and more worldwide. The agency Jung von Matt has played its part in ensuring that Huawei is also successful on the German market. Invited by Prof. Michael Jonas, course director Digital Design, Max Lederer, Executive Creative Director and Partner at Jung von Matt, told our students and interested guests about his work for … Mehr
Networking advice from the expert: Review of the guest lecture by Dr. Johannes Ripken, Tamanguu
"Relationships determine business success" - says Dr. Johannes Ripken. As co-founder of Tamanguu, he runs an application that supports the process of business networking and relationship management. In his guest lecture on "How to build strong Business Relationships with an identity-oriented Approach" on November the 6th, 2019, Dr. Johannes Ripken provided our students with valuable advice for successful networking. Especially at the beginning of a … Mehr
Interview: Kathleen Ix as guest lecturer at the China Academy of Art in Hangzhou
Kathleen Ix, lecturer at Brand Academy and Director of Strategy & Innovation at Superunion, went on to teach as a guest lecturer at our partner university China Academy of Art in May and June 2019. We asked her in an interview what surprised her about China and which highlight she will never forget. Hello Kathleen, you have just spent almost a month in China at … Mehr
“EU – Back to University” at Brand Academy
What is the difference between the EU and Europe? What does the Brexit mean for students? - Probably no one can answer these questions better than those who work for the European Union. Under the motto "EU - Back to University", EU staff come to universities to provide students with first-hand information about their work, to answer their questions and to motivate discussion. Our guest … Mehr
Guest Lecture: Dr. Philipp Gausling about Marketing in B2B
On May 2nd Dr. Philipp Gausling attended the lecture "B2B- und Dienstleistungsmarketing" of the 4th semester Brand Management (B.A.). He gave the students an insight into how the field of brand and marketing is currently developing among B2B manufacturers. His versatile, young career shows how much can be achieved in this area - an opportunity for all students with a brand focus. Dr. Gausling has … Mehr