BRAND UNIVERSITY APPOINTS DR. JÖRG IGELBRINK AS PROFESSOR

The team of professors at the Brand University of Applied Sciences is gaining reinforcement: After he had already been deputy professors at the BU, Dr. Jörg Igelbrink was appointed as professor now. We are very pleased that we could win our colleague as professor for the Brand University and welcome him again! Professor Dr. Jörg Igelbrink In his new position as Professor of Brand Management, … Mehr

Brand Academy appoints Dr. Stefan Waller as Professor of International Brand and Innovation Culture

Quite some time ago, Brand Academy advertised a new professorship with the denomination „Intercultural Brand and Innovation Culture“, to be added to its Communications department. The new professorship focuses on current and future influences on brand development and brand culture as well as the framework conditions applying to both – especially in the Eurasian and Sino-German context. Since it can be considered the key driver … Mehr