Spotlight On: Stefanie Mager – Best Master’s Thesis in International Brand Communication
The news format “Spotlight on:” puts graduates and employees of Brand Academy into the limelight.
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Content to the tag: Master
BA and Beiersdorf partner up again for practice project
Nearly one year ago, Brand Academy and Beiersdorf - home of famous brands such as NIVEA, Eucerin and Labello - launched their very first joint practice project. After the final presentations in September 2017, both sides concluded the project with a feeling of great satisfaction. Unsurprisingly, it was subsequently decided to continue the mutually beneficial relationship. As a result, last week saw the kickoff of a new project at … Mehr
Studying with people from different cultures – How does it feel? 8 Master’s students share their views
Students from 23 different nations have made their way to Hamburg, Germany and are currently studying at Brand Academy. We have asked a few of them… …studying with people from different cultures at Brand Academy – How does it feel? I really like studying with people from different places. For example, last week we had a workshop and for the first time we cooperated with … Mehr
What’s different about studying at Brand Academy? 6 Master’s students share their views
Students from 23 different nations have made their way to Hamburg, Germany and are currently studying at Brand Academy. We have asked a few of them… …what’s different about studying at Brand Academy? I think that the difference between BA and public universities, for instance, is that you have small classes and the teachers really make sure that you know the material and understand the … Mehr
IBC Master’s students delight practice partner Tennis-Point against all odds
On January 24th, our International Brand Communication Master’s students were invited to hold their final presentation at the headquarters of practice partner Tennis-Point as part of their module “International Media Planning & Campaigning”. As fate would have it, the road trip turned into an adventure! While the largest part of the team suffered an existential close-quarters experience in a minibus stuck in a five-hour traffic … Mehr