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IBC Master’s students delight practice partner Tennis-Point against all odds

On January 24th, our International Brand Communication Master’s students were invited to hold their final presentation at the headquarters of practice partner Tennis-Point as part of their module “International Media Planning & Campaigning”. As fate would have it, the road trip turned into an adventure!

While the largest part of the team suffered an existential close-quarters experience in a minibus stuck in a five-hour traffic jam, the two remaining students – who had joined module supervisor Johannes C. Röhr in his car – had to hold the presentation on their own in front of Tennis-Point’s distinguished Marketing Board. In other words: A perfectly realistic customer meeting experience including uncertainties and surprises!


Despite the improvisations, the two students managed to enthuse the client. As a reward they were offered a rare opportunity to venture deep into the heart of Europe’s leading e-commerce enterprise in the field of sporting goods. Especially the sophisticated automated processes left a lasting impression.

Of corse, the students who got stuck enroute didn’t end up empty-handed: All participants of the project received a very elaborate certificate as a sign of appreciation for their work.

We say congrats to our students and many thanks to our partner Tennis-Point for this wonderful project! Last – but certainly not least – we would like to thank Hamburg’s leading tennis and hockey club HTHC for its kind support.