Discovering 3D Printing @ Beiersdorf

The new joint practice project of Brand Academy and Beiersdorf recently reached phase 2, i.e. the so-called feedback round. As part of the module "Consumer Psychology & Insights" supervised by Prof. Dr. Yonca Limon-Calisan, our International Brand Communication Master's students pitched their proposed approaches to solving the task at hand in a lion's den-like format at our partner's HQ.     While the jurors were busy deciding … Mehr