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Impressions of Brand University of Applied Sciences
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Discover Brand University of Applied Sciences Read more Study Programmes BACHELOR Brand Management Brand Communication Digital Design Brand Design MASTER Brand Strategy Design Innovation Digital Branding Brand Entrepreneurship PROMOTION Cooperative PHD Programme Still undecided? Go to Study Explorer  Career Opportunities Jan Glanzmann Brand Management B.A. After graduating, I joined the global brand consultancy Interbrand directly as a Junior Strategy Consultant. Since the learning formats at … Mehr
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Privacy Policy

Privacy Policy Privacy Policy 1. An overview of data protection General information The following information will provide you with an easy to navigate overview of what will happen with your personal data when you visit this website. The term “personal data” comprises all data that can be used to personally identify you. For detailed information about the subject matter of data protection, please consult our … Mehr
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Our City of Hamburg

Our City of Hamburg Greetings from Hamburg, Germany’s 2nd largest city with nearly 1.8m inhabitants! There are many good reasons for visiting Hamburg – and for staying here. Just recently, Hamburg made it onto Lonely Planet’s "Top 5 Cities to Visit in 2018" list. A 2017 study by Hostel World has ranked it as the best city in the world for a night out – … Mehr
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International EN

Welcome to Brand University of Applied Sciences!  We provide services to incoming students and applicants from foreign countries and support all outbound students in planning their semester abroad at one of our partner universities. Incoming international students and foreign applicants are assisted by our International Office staff in all matters concerning living and studying in Hamburg, Germany. We, too, have lived abroad and know what … Mehr
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Imprint (Site Notice) Information provided according to Sec. 5 German Telemedia Act (TMG): Brand Academy GmbH Lilienstrasse 5-9 D-20095 Hamburg Brand University of Applied Sciences is a state-approved, privately funded university. Brand Academy GmbH, based in 20095 Hamburg, Lilienstrasse 5-9, is the responsible body. Represented by: CEO: Prof. Dr. h.c. Shan Fan Aufsichtsratsvorsitzende: Michael Gersdorf Contact: Telephone: +49 (0) 40 380 893 560 Telefax: +49 … Mehr
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Brand University od Applied Sciences

University of Brands Creating added value through brands – that is what the Brand University of Applied Sciences training courses are designed to achieve. And it is precisely that which makes the Brand University of Applied Sciences a university which enables its graduates to start successfully in their careers and go far in them. The university was founded in 2010 as Brand Academy - Hochschule … Mehr

Welcome on Campus – Start of Winter Semester 2021/22

It is time again to welcome all freshmen joyfully and even live at Brand University. Thanks to the „3G-rule“, the first meeting of all new students could take place on site on October 4th. The exciting day began with bright sunshine and the welcoming of all newcomers. Programme Director Prof. Dr. Bongard, Prof. Dr. Eidens and Prof. Dr. Limon-Calisan gave first insights into the coming … Mehr

New cooperation with Northwestern Polytechnical University

Brand University welcomes a new cooperation partner for the Master's programme Brand Innovation! Together with Northwestern Polytechnical University, we will further develop the focus on Design & Innovation in the future. The university in Xi'an, China, unites diverse faculties and research disciplines. Its focus is on the development of teaching and research in aerospace and navigation technology. The renowned Northwestern Polytechnical University is one of … Mehr


The Year of the Ox has begun, which is a special reason to celebrate for our Chinese students. They gathered to honour the Chinese Spring Festival and – despite the pandemic – it was a great celebration via Zoom! The Spring Festival Gala was organised as part of the International Office's "PLUS Program" by student assistants and many student volunteers. Jointly, they had put together … Mehr

Master Workshop „My Innovation. My Brand.“ – January 2021

On 23 and 24 January 2021, Brand University hosted the second "online edition" of the Master Workshop "My Innovation. My Brand.". International prospective students from ten different countries connected live via Zoom to explore their entrepreneurial spirit during the workshop weekend and to get first insights into the Master's programme Brand Innovation. Under the guidance of BU alumni Benjamin Lang and our independent lecturer Stefanie … Mehr


International teaching plays a significant role at Brand University. BU lecturers regularly visit our partner universities abroad to give seminars there as well. But how does this teaching exchange work in times of Corona? Because of travel restrictions, it's a matter of getting creative. Our lecturer Betty Siegel shows how it works. She normally teaches master students from the China Academy of Art in Hangzhou … Mehr

First students from Ningbo start 2+2 program at Brand University

"Welcome to Hamburg" was the message on October 12th for the first students of the new 2+2 program of our cooperation with the Zhejiang Wanli University in Ningbo. The group had been looking forward to this moment for a long time, as they started their studies in China two years ago and will now continue them in English in Hamburg for another two years at … Mehr

Welcome on Campus – Start of Winter Semester 2020/21

Never before has there been so much excitement at Brand University about the start of a semester as there was in October 2020, because on October 5th, after six months of empty corridors, the time had finally come again: the Rainville Terrace Campus opened its doors for teaching! Thus, on the first day of the lecture period, not only the first seminars were held according … Mehr

Guest Lecture: 5 questions to Torsten Sollitzer from ChinaWeChatting

In recent years, China has developed from a global "copy-cat" to a driving force for innovation in online marketing and e-commerce. The market has produced technology giants that we in Germany have often never heard of before. Torsten Sollitzer is someone who has a close eye on the Chinese online market and knows it inside out. The founder of ChinaWeChatting has been supporting German and … Mehr