Campaign Winners of the Practice Project: Tallink Silja Line
The students of our master’s course International Brand Communication within the module „Project Work“ worked together on the development of digital out-of-home campaigns for the German, Austrian and Swiss markets for our practice project partner Tallink Silja Line. Tallink Silja was looking for three or four, maybe more, innovative ways to capture the attention of young Germans who are potentially interested in the “go north” experience which Tallink Silja MiniCruises offer.
As a result, the stundents‘ work will go “live” in spring and autumn on the city-lights in the city center of Hamburg and on the Edgar cards.
We are so proud of our students, their work will go into use via a live campaigns and this is a fabulous success for them all personally. Congratulations!
As the head of Marketing & Sales and the PR & Marketing Manager loved all the results of our students‘ work, they have decided to say thank you to each one of them with a prize of the Tallink Silja MiniCruise of their choice! Each of the student gets a free MiniCruise of any route for two person!
Our International Brand Communication students will be soon cruising through the Baltic Sea – a great adventure is waiting for them. What an amazing experience!