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Content to the tag: Customer Journey

Brand University appoints Dr. Anne Kranzbühler as Professor for Customer Experience

A new addition to the team of Brand University professors! Anne Kranzbühler is the new face in the conception and teaching of our digital degree programs as the program director for the online bachelor's degree in marketing and communication. With the professorship for "Customer Experience" she strengthens our scientific expertise in the central topic of digital marketing: the brand experience of customers at the numerous … Mehr