Communication design

BU x Calvin Klein Brandbook

This Brand Book was designed to visualise the Calvin Klein brand.
The focus was on the brand core, creating associations with the Calvin Klein brand using special features and design characteristics – even where the logo was not present.

The Brand Book was made to be given exclusively to customers and other stakeholders, and to reflect the brand both emotionally and personally. Its simple design and fine workmanship emphasised the exclusivity of the brand and the brand experience.

KEY FACTS

  • Module: Grafics

  • Lecturer: Andrea Kelb

  • Student: Lukas Porschen

  • Semester: 2nd Semester

Further projects

Eine idyllische Szene in der Speicherstadt von Hamburg mit Blick auf einen historischen Backsteinbau und eine Brücke über einen Kanal. Im Vordergrund fährt ein Boot durch das Wasser, und im Hintergrund ist die Kirche St. Katharinen mit ihrem markanten Turm zu sehen. Diese Umgebung, die für ihre architektonische Schönheit bekannt ist, bildet den inspirierenden Standort der Brand University of Applied Sciences.

YOUR UNIVERSITY: BRAND UNIVERSITY

Creating added value through brands - this is what the Brand University in the heart of Hamburg stands for. And this is exactly what makes BU a university whose alumni are highly sought-after professionals in the marketing world, and whose alumni are in high demand.

With us, you will benefit from interdisciplinary teaching with practical relevance and an international focus - thanks to strong partners from Asia. Your studies combine Western and Eastern branding philosophies in a unique way.