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Distance Learning Programme

MBA Brand Management - Brand Marketing

Master the art of brand management and take your career to the next level – with our fully online MBA designed for international professionals.

100% online | English or German | 90 ECTS | € 9,900

Content Fees Career FAQ

Start Your Digital Journey

With the MBA in Brand Management at Brand University, you will embark on a learning journey that combines academic excellence with practical relevance. This distance learning programme equips you with the essential knowledge and future-oriented skills needed to build, manage and position strong brands in today’s fast-changing and digital economy.

From brand strategy and digital transformation to innovation, AI and sustainability – you will gain the tools to create meaningful and competitive brands while developing the leadership skills to shape their long-term success.

Designed for working professionals with career experience, this MBA allows you to study flexibly and 100% online, fully integrated into your professional and personal life. Recognised with FIBAA’s seal for Excellence in Digital Education®, the programme ensures high-quality learning without compromise.

Take the next step in your career and prepare for leadership roles in brand management, marketing, communication, consulting and beyond – at international companies, agencies and organisations that value strong, strategic brand leadership.

Want to know more?

Request your brochure now and get all the details about the MBA distance learning programme in Brand Management.

  • What are the admission requirements?

  • What are the fees?

  • What types of exams can I expect?

  • What is the programme structure?

Request information

Your MBA programme

Degree

Master of Business Administration (MBA)

Credit Points

90 ECTS Points

Application and programme start

Application possible at any time
Programme start possible at any time

Programme structure

English-taught distance learning programme
No on-campus attendance, all exams online
Designed for working professionals

Duration of studies and fees

Full-time (18 months): € 9,900
Part-time (24 months): € 9,900
Extension of up to 12 months free of charge

Admission requirements

Prior degree + 1 year of professional experience
Or, without Prior degree / university entrance qualification via an admission test

Programme content

The MBA in Brand Management is a flexible distance learning programme designed to build your expertise in brand management. It awards 90 ECTS and covers a broad range of modules. These include core management skills, marketing management, and specialist areas such as Search Engine Marketing, Social Media Marketing, and International Marketing.

You set your own pace and study on your own schedule. Each module ends with an online exam. Assessments take different forms, from multiple-choice exams and case studies to video presentations, oral exams, and open- or closed-book formats. This structure allows you to complete your exams online, whenever it suits you best.

The MBA equips you with the knowledge and tools to grow as a professional in brand management. It is ideal whether you want to accelerate your career or gain deeper expertise in this dynamic field.

  • Management skills 6 ECTS

  • Marketing Management 6 ECTS

  • Academic Writing & Research Skills 6 ECTS

  • Search Engine Marketing 6 ECTS

  • Project Management & Communication 6 ECTS

  • Social Media Marketing 6 ECTS

  • Data Based Brand Management 6 ECTS

  • Services Marketing 6 ECTS

  • Psychology & Neuromarketing 6 ECTS

  • Brand Communication 6 ECTS

  • International Marketing & Brand Management 6 ECTS

  • Final Project 24 ECTS

The final project consists of the proposal, the Master’s thesis and the Master’s thesis defence, with guidance throughout from a personal supervisor who supports you in writing and research.

Admission requirements

Either: a completed Bachelor's degree with at least 180 ECTS credits and at least one year of practical professional experience after the Bachelor's degree

Or: at least one year of practical professional experience and successful completion of the admission test.

Tuition fees

Our fees are the same regardless of the duration of studies. Whether you study full-time or part-time, your tuition remains the same.

Total fees
€ 9,900

Discount for one-time payment
4% (save an additional € 396)

Discount for semester instalments
2% (save an additional € 198)

Monthly fees
€ 550

Duration of studies
18 months

Free extension
12 months

Apply now

Total fees
€ 9,900

Discount for one-time payment
4% (save an additional € 396)

Discount for semester instalments
2% (save an additional € 198)

Monthly fees
€412.50

Duration of studies
24 months

Free extension
12 months

Apply now

  • Choose monthly or semester instalments or one-time payment

  • All study materials and access to the online study platform

  • Verification of your admission requirements and enrolment

  • All exam attempts, including any resit if needed

  • Personal support from lecturers and study coaches

  • Free extension of your programme duration

  • Office 365 including Microsoft Teams

At Brand University, we offer all-inclusive tuition fees: there are no hidden costs; everything you need for your studies is included.

DURATION OF STUDIES

The Master's degree in Brand Management (MBA) is designed as a distance learning programme and can be completed in a minimum of 18 months. Within this time, you can work through all modules (including the Master thesis) in self-study and complete the online exams. It is possible to extend the duration of the programme by up to 12 months free of charge.

The MBA Brand Marketing - Brand Management can also be completed as a part-time online programme. In this case, the minimum duration of the programme is 24 months.

Career prospects

The MBA distance learning programme in Brand Marketing - Brand Management at Brand University offers excellent career prospects for professionals who want to successfully manage and strategically position brands. Graduates are ideally prepared to work as managers in brand management, marketing and strategic brand development to ensure sustainable brand success and growth.

Marketing Manager

You will develop and implement comprehensive marketing strategies that strengthen the brand identity and promote the company's growth. You will analyse markets, target groups and trends in order to manage effective campaigns and increase brand awareness both locally and internationally.

International Brand Manager

You are responsible for the global positioning and strategic direction of a brand. You will develop international brand strategies, conduct market research and ensure that the brand values are communicated consistently and effectively in different markets to achieve global success.

Marketing Communications Manager

You will be responsible for planning and implementing a brand's communications strategy. You will develop creative content and campaigns across various channels, maintain the brand voice and ensure that communication with the target groups is effective and in line with the brand in order to strengthen brand loyalty.

Creating Added Value Through Brands

At Brand University of Applied Sciences, everything revolves around brands. Since its foundation in Hamburg in 2009, BU has specialised in educating future leaders in brand, marketing and management.

In the MBA in Brand Management and Brand Marketing, you will learn to build, position and lead brands in a digital, global economy – combining academic excellence with practical insights to develop the skills needed for sustainable brand leadership.

This programme equips you not only to understand brands – but to shape them, creating long-term value for businesses, markets and society.

FAQ – MBA Distance Learning at Brand University

The entire programme can be completed asynchronously, allowing you to study whenever it suits you. However, you are welcome to attend our regular voluntary live lectures and online tutorials. These sessions are also recorded and later uploaded to your study platform.

You complete one assessment per module. For an MBA with 10 modules, this means you will take 10 exams. You can decide freely when and where to complete your exams. At the end of your studies, you will write your master’s thesis and defend it in the master thesis defence (colloquium).

Assessments may include:

  • Online Written Exam

  • Multiple-Choice Exam (MC-Exam)

  • Term Paper

  • Open-Book-Exam

  • Final Project

  • Master Thesis Defense

All exams can be completed online at a time and place that suits you.

At Brand University, you will benefit from dedicated study coaching that supports you throughout your distance learning journey. This goes far beyond standard learning support and is tailored to your personal needs. Our study coaches assist you in the following areas:

  • Onboarding for a smooth programme start

  • Milestone planning and creating your individual Study Roadmap

  • Exam planning and preparation

  • Study motivation and learning strategies

  • Overcoming challenges successfully and handling exam anxietys

Your questions are our motivation

Do you have any questions about our distance learning programmes, the university certificates or anything else in general? We will be happy to advise you.

Iris Zimmermann

+49 40 982 56 14 10 [email protected] Callback at your preferred time Chat with us on WhatsApp
Request information

YOUR STEPS TO DISTANCE LEARNING

Be fully prepared for your studies with our comprehensive support options.

01

Your brochure is ready

After submitting the form, you will receive all the essential information about your studies by email immediately.

02

Get your first questions answered in a personal consultation

Our admissions team is here to help. You can easily schedule a callback at your preferred time to discuss your questions.

03

Try our trial access

Not sure yet? Try our free trial access and familiarise yourself with the study platform and selected sample content.

04

Check your admission

Once all admission requirements are met, you can register directly. Optionally, you can complete the MBA admission test. Our team is here to guide you and support you through the process.

05

Register for the distance learning programme

All your questions answered and paperwork in order? Then register for the distance learning programme now.

06

Book your onboarding with a study coach

Our study coaches personally guide you through the first steps of your distance learning programme, including the study platform, your contacts, and the programme structure. They will reach out to you as soon as you have registered for the MBA programme.

Request information

After submitting the form, you will receive all the important information about the programme by e-mail. We look forward to your enquiry!

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YOUR UNIVERSITY: BRAND UNIVERSITY

Creating added value through brands - this is what the Brand University in the heart of Hamburg stands for. And this is exactly what makes BU a university whose alumni are highly sought-after professionals in the marketing world, and whose alumni are in high demand.

With us, you will benefit from interdisciplinary teaching with practical relevance and an international focus - thanks to strong partners from Asia. Your studies combine Western and Eastern branding philosophies in a unique way.

Brand University: awarded, accredited and certified