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On-campus study

Bachelor Brand Design

Do you want to give brands a face and create brand experiences for all the senses? Get to know all the success factors of design and communication in the Communication Design focus of our Brand Design B.A. course.

On-campus study | German | 180 ECTS 

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YOUR JOURNEY BEGINS HERE

As a brand designer, you are prepared for today’s creative industries and for the challenges of tomorrow. Whether as a visual designer, digital creator, strategist or entrepreneur – you are in demand in agencies, companies and cultural institutions, as well as in your own ventures.

Develop your individual creative voice in the Brand Design Bachelor’s programme. You build strong foundations in visual design. From typography, layout and imagery to digital and interactive media, you learn to translate ideas into coherent brand experiences. At the same time, you develop conceptual thinking and an understanding of how design operates within broader brand contexts.

Our professors and lecturers support you in combining aesthetic precision with strategic awareness. You are given the freedom to explore, experiment and grow: both as an individual and as part of a team.

What gives you the decisive advantage at Brand University of Applied Sciences? The integration of design practice with brand thinking. You learn to connect creative execution with brand development, cultural insight and communication theory – always hands-on, always project-based.

This prepares you not only for careers in design and digital agencies, but also opens pathways into innovation departments, media and cultural sectors – or the foundation of your own creative business.

Do you have any questions?

We are here for you. For administrative matters and questions related to student life - including support for international students (e.g. visas or accommodation) - please contact our International Student Service team.

If you have questions about choosing your academic programme, the application process, admission requirements or financing options, our admissions team will be happy to support you.

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OVERVIEW OF THE PROGRAMME

University degree

Bachelor of Arts (B.A.)

Credit Points

180 ECTS Punkte

Application and start of studies

Apply until:
March 15th

Start of studies:
Summer semester (April 1st)

Format of the study porgram

On-campus study
German
Full-time

Duration of the studies and tuition fees

6 Semester (36 month)
€ 890,- per month (NON-EU)

Admission requirements

Higher education entrance qualification
Language certificate (English B2)

Course content

Foundation Semester*

  • Intercultural Communication & Research

  • Brand Thinking

  • Form & Composition

  • 3D Design

  • Type & Fonts 1

  • Brand Design Basics

  • Creative Technology & AI

  • Type & Fonts 2

  • Branding – Planning & Conception

  • Photography

  • Motion Design

  • Transmedia Storytelling & Brand Campaigns

  • Corporate Design

  • Transdisciplinary Practical Project 1

  • Brand & Culture Research

  • UX Design

  • Film & Audiovisual Branding

  • Transdisciplinary Practical Project 2

  • Elective 1

  • Brand & Communication Lecture Series

  • Visual Diary

  • Brand Packaging Design

  • Transdisciplinary Practical Project 3

  • Elective 2

Option to do a semester abroad between the 5th and 6th semester.

  • Practice Transfer Project

  • Bachelor Thesis

  • Colloquium

* The order of the modules may vary depending on the start of the semester in April or October.

Communication designers conceive, develop and realise the visual appearance of brands and companies, – whether logo, corporate identity, product and packaging or advertising campaigns in print, film, and digital media or store and innovative experiences.

In the Communication Design focus of the Bachelor’s programme Brand Design you will develop the creative, technical and strategic know-how that creative people in the media and advertising industry need. This will not only enable you to meet current requirements, but also the challenges of tomorrow.

Develop your individual creative signature during your studies. Our professors and lecturers will work with you to develop the practical knowledge as designers that will be in demand in your future and giving you the freedom to develop your personality and your team spirit to find innovative solutions.

How does Brand University of Applied Sciences give you the decisive advantage for an exciting career in the creative industry? Expert knowledge on brand development and the latest findings from communication research complement the classic design training in graphic design. With interactive, hands-on teaching.

Whether you are going to work in advertising agencies, large brand companies, film productions or as a freelance designer – our diverse practical projects prepare you optimally for the working world.

Our practice and project partners

Application

If you need an entry visa for Germany, the application deadline is June 30th for the winter semester (October).

If you do not require an entry visa for Germany, you must apply by September 15th.

The following documents must be submitted for admission:

  • Completed application form

  • Qualification to enter a university (Abitur or Fachabitur).
    With appropriate previous experience, applicants can also be admitted to studies in individual cases without a (Fach-)Abitur.

  • Curriculum vitae and certificates

  • Proof of German language skills B2 level

  • Motivation letter

  • Portfolio

Detailed information on the formal requirements can be found on the application form.

In case your application documents are not complete due to the current situation, it is possible to hand in later the missing documents.

If they assess your application documents positively, our applicant manager Nina Rubin and course director Prof. Ansgar Eidens will look forward to getting to know you in a personal interview and finding out more about your own particular career so far, your specific aptitudes, and your personal aims which you wish to pursue in connection with the course.

If your application interview is successful you will be admitted to study.

Fees and charges

As a state-recognised university in private sponsorship, the Brand University of Applied Sciences is financed exclusively by tuition fees.

Course fees for students from countries outside the EU:

  • 890 € per month,

  • 2,300 € one-off matriculation fee,

  • 200 € one-off examination fee.

  • Total costs: 34,540 €

Course fees for students from Germany and the EU:

  • 495 € per month

  • 890 € one-off matriculation fee,

  • 200 € one-off examination fee.

  • Total costs: 18,910 €

Exceptions may be made for students who already have long-term residence permits for the EU.

You can obtain finance under the Bundesausbildungsförderungsgesetz (‘BAföG’ or German Federal Educational Assistance Act). If you want to know anything about financing you should contact the Student Financing Advice Centre.

Students at Brand University of Applied Sciences can also obtain financial support from foundations and financial institutions in Hamburg and further afield. At a national level there is the Kreditanstalt für Wiederaufbau (KfW) which offers the ‘KfW-Studienkredit’.

YOUR UNIVERSITY: BRAND UNIVERSITY

Creating added value through brands - this is what the Brand University in the heart of Hamburg stands for. And this is exactly what makes BU a university whose alumni are highly sought-after professionals in the marketing world, and whose alumni are in high demand.

With us, you will benefit from interdisciplinary teaching with practical relevance and an international focus - thanks to strong partners from Asia. Your studies combine Western and Eastern branding philosophies in a unique way.

Eine idyllische Szene in der Speicherstadt von Hamburg mit Blick auf einen historischen Backsteinbau und eine Brücke über einen Kanal. Im Vordergrund fährt ein Boot durch das Wasser, und im Hintergrund ist die Kirche St. Katharinen mit ihrem markanten Turm zu sehen. Diese Umgebung, die für ihre architektonische Schönheit bekannt ist, bildet den inspirierenden Standort der Brand University of Applied Sciences.

Brand University: awarded, accredited and certified

Academic adviser on-campus studies

Do you have any questions? We will be happy to advise you: whether it's about choosing your degree programme, the application process, admission requirements or your financing options.

Luis Bolbrügge

+49 40 380 893 56 24 [email protected]
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