Diploma of Advanced Studies (DAS)

Your Key to Success in Brand Management

In today’s interconnected world, brand management is a crucial driver of business success. Brands must be positioned with clarity and strength, while maintaining consistent communication across markets and cultures. Our university certificate in Brand Management equips you with the expertise and practical skills to excel in this competitive field.

Through this certificate, you will build a solid foundation in data-driven brand management and learn how to guide brands strategically and position them for long-term success. In applied courses such as Data Science, Service Marketing, User Experience and International Marketing, you will gain the tools to design and implement brand strategies on both a national and international scale.

Learn how to create impactful brand communication, enhance service brands and strengthen brand performance through data-driven decision-making. With the flexibility of our digital university certificate, you can advance your career in brand management while studying anytime, anywhere.

Looking for more details?

Request your information now and discover everything you need to know about the university certificate (DAS) in Brand Management:

What are the fees?
How does the programme work?
How are the exams organised?

Request information

Your Certificate at a Glance

degree

Diploma of Advanced Studies (DAS)

Credit Points

33 ECTS credits

Admission requirements

None

PROGRAMME STRUCTURE

Distance learning programme
No on-campus sessions, all assessments online
Designed for working professionals

DURATION OF STUDIES AND FEES

~~€ 3,490~~ € 2,990
8 months (extend your study period by up to 16 months – free of charge)

Application and Programme Start

Enrol at any time
Start your studies at any time

study content

The University Certificate (DAS, Diploma of Advanced Studies) in Brand Management comprises five modules with a total of ten courses, completed sequentially. Each module concludes with an online exam.

Upon successful completion of all five modules, you gain access to the assignment for the case study.

In total, this certificate awards 33 ECTS credits.

Module I: Data Based Brand Management (6 ECTS)

Data Science
Artificial Intelligence

Module II: Service Marketing (6 ECTS)

Service Marketing
Strategies in Service Marketing

Module III: Psychology & Neuromarketing (6 ECTS)

Consumer Psychology
Neuromarketing

Module IV: Brand Communication (6 ECTS)

User Experience
Services Marketing

Module V: International Marketing & Brand Management (6 ECTS)

International Marketing
International Brand Management

Applied Project (3 ECTS)

The programme includes an applied project in the form of a term paper on a practical aspect of brand management.

YOUR CAREER PROSPECTS

With the DAS (Diploma of Advanced Studies) in Brand Management, you will be well prepared to make your mark in the dynamic marketing sector.Upon completion, you will have the skills and knowledge to pursue roles such as:

Marketing Manager
International Brand Manager
Marketing Communication Manager

TUITION FEES

See all costs and included services at a glance. Complete your distance learning programme at Brand University under excellent conditions – flexibly alongside your career.

Tuition Fees – University Certificate (DAS)

Preis:
~~€ 3,490~~ € 2,990

Duration:
8 months

Extension at no cost:
Extend your certificate programme by a further 8 months (up to 16 months in total)

Included services

Access to all study materials (textbooks, digital resources, exam preparation, interactive exercises, etc.)
Full use of the study platform
All assessments included (no additional exam fees)
Technical and academic support
Award of the University Certificate (DAS, Diploma of Advanced Studies)

At Brand University, tuition fees are all-inclusive: there are no hidden costs – everything you need for your certificate is already covered.

FAQ about the University Certificate (DAS)

What are the learning objectives of the University Certificate in Brand Management?

With the University Certificate (DAS, Diploma of Advanced Studies) in Brand Management, you will acquire the following competences:

Gain broad and detailed knowledge of how to identify, use and analyse data sources to achieve marketing objectives or enhance strategies.
Understand the key psychological processes that shape consumer behaviour.
Develop targeted advertising campaigns across offline, online and cross-channel platforms.
Acquire knowledge of internationalisation strategies, their tools, and the opportunities and risks in global markets.
Carry out monitoring and reporting while interpreting essential KPIs.

What are the benefits compared to traditional certificates?

With the digital University Certificate (DAS, Diploma of Advanced Studies), you expand your expertise in a targeted, compact and flexible way alongside your career. All study content is developed by industry experts, equipping you with the tools to address current challenges in brand management, brand strategy and international marketing.

Your benefits at a glance:

Study fully online without any on-site attendance.
Set your own pace and take exams whenever it suits you.
Benefit from academic quality standards and international accreditation.
Choose your own start date – no fixed deadlines.
Learn with award-winning e-learning content – multimedia, modern and engaging.
Receive personal support throughout your certificate.
Deepen your knowledge in a focused way and apply it directly in your job from day one.

What qualification will you receive?

After successfully completing the University Certificate, you will receive 33 ECTS credits and the Diploma of Advanced Studies in Brand Management, awarded by Brand University of Applied Sciences.

What types of exams are there?

Exams may include:

MC exams
Written exams (open and closed book)
Case studies
Video presentations
Oral exams
Term papers and project work

All exams can be completed conveniently online, whenever and wherever you choose.

YOUR UNIVERSITY: BRAND UNIVERSITY

Creating added value through brands - this is what the Brand University in the heart of Hamburg stands for. And this is exactly what makes BU a university whose alumni are highly sought-after professionals in the marketing world, and whose alumni are in high demand.

With us, you will benefit from interdisciplinary teaching with practical relevance and an international focus - thanks to strong partners from Asia. Your studies combine Western and Eastern branding philosophies in a unique way.

Brand University: awarded, accredited and certified

Request information

After submitting the form, you will receive all the important information about the certificate by e-mail. We look forward to your enquiry!

Your questions are our motivation

Do you have any questions about our distance learning programmes, the university certificates or anything else in general? We will be happy to advise you.

Iris Zimmermann