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Eine junge Frau sitzt konzentriert an einem Schreibtisch und arbeitet mit einem Grafiktablet. Sie hält einen digitalen Stift in der Hand und schaut aufmerksam auf den Bildschirm. Die Szene vermittelt einen kreativen und produktiven Arbeitsprozess, wie ihn Studierende an der Brand University erleben, um ihre gestalterischen Fähigkeiten weiterzuentwickeln.

Admission test

for MBA programmes at Brand University of Applied Sciences

Start your MBA now – without a previous degree or university entrance qualification.

You would like to study but have relevant professional experience instead of a previous degree or university entrance qualification? Then register today for our MBA admission test and begin your academic journey with the distance learning programme at Brand University.

Steps and requirements
Step 1: Register for the MBA distance learning programme (including registration for the admission test)
Step 2: Pay the registration fee (€299). The invoice will be issued after your MBA registration and must be settled within 14 days.
Step 3: Ensure you have a computer and a stable internet connection on the day of the test.

Upcoming admission test date

  • 17 October 2025, 9 a.m. – 4:30 p.m.

Scheduling and deadlines for the admission test
You can register for the admission test as part of your MBA application. The maximum number of participants per test date is limited to 10. Cancellation or rescheduling is possible up to one week before the test.

Procedure

The admission test consists of a written online exam and an oral exam. Both parts take place on the same day and are conducted online. You first complete the written exam, followed by the oral exam.

Details of the written online exam

  • The online exam takes place between 9:00 a.m. and 10:00 a.m.

  • Access via Moodle (login details will be provided by our support team).

  • Only the Moodle window may be open.

  • Browser: Chrome.

  • You must present identification at the beginning of the exam.

  • A PC or laptop with a functioning webcam is required. The webcam records both your screen and yourself during the exam to verify your identity.

  • Audio recordings are also made.

  • No headphones or other aids are permitted.

  • The exam consists of 45 multiple-choice questions, randomly selected from a question pool.

  • Duration: approx. 30 minutes.

  • The exam automatically ends once the time has expired.

Details of the oral exam

  • Individual appointments for the oral exam are scheduled between 10:00 and 16:30.

  • The oral exam tests your knowledge and understanding of the prescribed exam literature.

  • The exam subjects correspond to those of the written exam.

  • A maximum of 30 points can be achieved. At least 15 points are required to pass.

Exam subjects
Your knowledge and understanding of the prescribed literature in marketing will be assessed.

Literature: Principles of Marketing, Global Edition, Philip Kotler, Gary Armstrong, Sridhar Balasubramanian, 19th Edition

Relevant chapters:
Part 1: Defining Marketing and the Marketing Process

  • Chapter 1: Marketing: Creating and Capturing Customer Value

Part 2: Understanding the Marketplace and Consumers

  • Chapter 3: Analyzing the Marketing Environment

  • Chapter 4: Managing Marketing Information to Gain Customer Insights

  • Chapter 5: Consumer Markets and Consumer Buyer Behavior

Assessment

  • Result: “Pass” or “Fail”.

  • You will be informed immediately after the oral exam whether you have passed the admission test.

  • The written online exam must be passed (minimum 50%) to be eligible for admission.

  • Scoring: 45 points = 100%.

  • Minimum score required to pass: 22.5 points (50%).

If the first attempt at the admission test is unsuccessful, a resit is possible.

Examination board

The admission test is conducted by an examination board. It consists of a professor from the chosen programme, acting as chair, and a part-time lecturer from the same programme.

Assessment of the admission test

The admission test is graded as “Pass” or “Fail”. Both parts of the test must be passed in order to be admitted to the chosen programme.

Your questions are our motivation

Do you have any questions about our distance learning programmes, the university certificates or anything else in general? We will be happy to advise you.

Iris Zimmermann

+49 40 982 56 14 10 [email protected] Callback at your preferred time Chat with us on WhatsApp
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