Brand Communication

BU x American Express

American Express is a global service company, providing customers with exceptional access to products, insights and experiences that enrich lives and build business success.

The kick-off meeting with Mrs. Simone Fischer, Head of Customer Marketing Germany & Austria, took place at the Brand University of Applied Sciences in late April. During the meeting our students have been introduced to the brand American Express and discussed the project extensively.

Now the students are working hard on ideas and approaches for American Express and will get feedback in a second meeting in mid June.

The final presentation will take place at Amex in Frankfurt in late July.

KEY FACTS

  • Module: Consumer Psychology & Insights

  • Lecturer: Prof. Dr. Yonca Limon-Calisan

  • Semester: 2nd Semester

Further projects

Eine idyllische Szene in der Speicherstadt von Hamburg mit Blick auf einen historischen Backsteinbau und eine Brücke über einen Kanal. Im Vordergrund fährt ein Boot durch das Wasser, und im Hintergrund ist die Kirche St. Katharinen mit ihrem markanten Turm zu sehen. Diese Umgebung, die für ihre architektonische Schönheit bekannt ist, bildet den inspirierenden Standort der Brand University of Applied Sciences.

YOUR UNIVERSITY: BRAND UNIVERSITY

Creating added value through brands - this is what the Brand University in the heart of Hamburg stands for. And this is exactly what makes BU a university whose alumni are highly sought-after professionals in the marketing world, and whose alumni are in high demand.

With us, you will benefit from interdisciplinary teaching with practical relevance and an international focus - thanks to strong partners from Asia. Your studies combine Western and Eastern branding philosophies in a unique way.