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Brand News

The latest developments, events and successes at our university

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Press release

New Year Reception 2026: Betty Siegel Appointed Professor at Brand University

01/28/2026

At the New Year Reception 2026, Brand University celebrated the formal appointment of Prof. Betty Siegel. She has...
Press release

Centre for Marketing and Media (ZMM) at Brand University

12/01/2025

As the first private university within the ZMM network, Brand University offers...
Press release

New Publication: Prof. Dr. Joachim Bongard and BU Alumnus Daniel Neye release groundbreaking book on brand management

08/14/2025

Exciting news from our community: A new book by Prof. Dr. Joachim Bongard and BU...
Press release

Portfolio Workshop at BU

06/21/2025

At BU’s portfolio workshop, participants refined their creative work, explored new media, connected with students – and even earned study offers.
Press release

Prof. Dr. Sandra Groll on the Closing Panel of DIVE’25 in Munich

05/08/2025

Prof. Dr. Sandra Groll, Head of the Master in Brand Strategy at Brand University, joined the DIVE’25 in Munich to...
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Research Success: Prof. Dr. Anne Kranzbühler in the Journal of Consumer Research

01/21/2025

How do mass layoffs affect consumer behavior? In her latest study, Prof. Dr. Anne...
Press release

New Year's Reception 2025: Welcoming Dr. Philipp Gausling as a Professor at Brand University

01/16/2025

Welcoming Dr. Philipp Gausling to Brand University as a Professor
Press release

Welcome Days – Winter Semester 2025

01/16/2025

Around 70 Bachelor’s students, 14 Master’s students and 75 Chinese students from our partner universities have started their studies in Hamburg.