Our practical projects

Brand Innovation

BU x NIVEA Beiersdorf

The aim of the project was to further strengthen the iconic NIVEA Creme among Gen Z and younger Millennials and to open up new areas of relevance - without losing sight of NIVEA’s distinctive brand DNA.

Brand Management

BU x Knut Hansen Dry Gin

As part of the Sales Policy Specialisation course, the students were invited by Hamburg Distilling Company (HDC) in a practical project cooperation to investigate the multi-channel distribution of KNUT HANSEN DRY GIN and to work out success factors for the further expansion of the market position.

Practice project

BU x Steiff

As part of the “interdisciplinary practical project”, students developed a positioning for a selected product group of the Steiff brand.

Practice project

BU x Interaction Branding

Develop a range of high premium packaging for climbing equipment with a digital screen (Amoled Display technology).

Practice project

BU x Tchibo

In this semester the Brand Design course collaborated with Hamburg-based coffee and consumer goods group Tchibo.

Practice project

BU x MINI

Responsive Webdesign for MINI

Brand Innovation & Brand Design

BU x Inclusive Brands

How can diversity and inclusion become a special feature of a brand? This was the topic of an interdisciplinary practical project.

Brand Managemnet

BU x Airbus

Find out more about our practical project with Airbus: Branding in aviation - developing and communicating sustainability strategies.

Brand Managemnet

BU x IsabelleFa

As part of the Sales Policy Specialisation course, the 4th semester students were invited to work on a practical project to investigate IsabelleFa's multi-channel sales and to work out success factors for the further expansion of the company's market position.