Research at the Brand University of Applied Sciences

As a university, it is our mission and passion to contribute to the search for solutions to economic and social challenges. Furthermore, the scientific insights gained from applied research form the foundation for practical and well-grounded teaching.

Our research mission enables us to help shape the scientific discourse in national and international projects. The Research Committee at Brand University of Applied Sciences serves as a platform dedicated to promoting the university’s research activities. To raise the profile of these research activities and further strengthen the networking among our faculty members engaged in research, Brand University of Applied Sciences has launched its intercultural research platform. It brings together the diverse research perspectives of our university and creates a space for exchange and collaboration across disciplinary and cultural boundaries.

Click here to visit the research platform:

Prof. Dr. Yonca Limon-Calisan (Vice President Research)

Chairperson

Cross-cultural consumer research and brand perception
- Influence of packaging design cues on brand perception
- Endorsement
- Emotions and social context
- Mood induction and reactions to product design
- Priming and brand choices
Influence of loyalty programmes on consumer brand engagement