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City of Branding and Media

The world of brands offers you an exciting professional field - dynamic, challenging and full of opportunities. At the Brand University of Applied Sciences, you will develop the skills you need for your success and build up valuable contacts. Studying in Hamburg creates the perfect foundation for your successful career start.

Gateway to the (branding) world

With the second largest port in Europe and more than 120,000 companies from all over the world, the city is a major commercial center. Most important agencies and brand companies have at least one branch office here.

Among the largest companies in Hamburg are, for example, Airbus, the Otto Group, the Edeka network and Beiersdorf. With a wide variety of brands, companies in Hamburg cover a large part of the product and service industry.

This economic diversity also attracts many agencies. The largest owner-operated advertising agencies based in Hamburg include Jung von Matt, Fischer-Appelt, Kolle Rebbe and Thjnk, for example. In addition to the big names, a large number of smaller communications, design and advertising agencies have also established themselves in Hamburg.

More and more start-ups are also discovering the Hanseatic city for themselves. Hamburg offers a good network with many events, regional funding and incubator programmes. The tech scene in particular has settled here in recent years. Last but not least, regional start-up programmes are convincing for students who want to stand on their own two feet as entrepreneurs.

Your career start

If you see your professional future after graduating in Hamburg, jobs in the brand, media and creative industries are waiting for you in the following areas, for example:

Brand Manager, Advertising Manager, Strategic Planner, Consultant, Art Director,
Interaction Designer, Screen Designer, Motion Designer, Creative Technologist, Creative Conceptionist, User Experience Designer, Information Architect, Digital Strategist, Innovation Strategist, Service Designer, Social Media Manager, Brand Strategist, Packaging Designer, Corporate Designer, Product Manager, Marketing Manager, Brand Communication Manager, International Sales Manager, Market Research Manager and many more…

Our practical projects - your future

The practical projects during your studies offer you an excellent opportunity to make professional contacts. Here you can put your skills and creativity to the test - and perhaps even impress your future employer!

Find out more about our past practical projects in our project reports!

Eine idyllische Szene in der Speicherstadt von Hamburg mit Blick auf einen historischen Backsteinbau und eine Brücke über einen Kanal. Im Vordergrund fährt ein Boot durch das Wasser, und im Hintergrund ist die Kirche St. Katharinen mit ihrem markanten Turm zu sehen. Diese Umgebung, die für ihre architektonische Schönheit bekannt ist, bildet den inspirierenden Standort der Brand University of Applied Sciences.

YOUR UNIVERSITY: BRAND UNIVERSITY

Creating added value through brands - this is what the Brand University in the heart of Hamburg stands for. And this is exactly what makes BU a university whose alumni are highly sought-after professionals in the marketing world, and whose alumni are in high demand.

With us, you will benefit from interdisciplinary teaching with practical relevance and an international focus - thanks to strong partners from Asia. Your studies combine Western and Eastern branding philosophies in a unique way.