Germany's largest jewellery and watch trade fair, Inhorgenta Munich, has presented the ‘Inhorgenta Award’ for the first time. The jewellery manufacturer IsabelleFa won the ‘Brand of the Year’ award in the supreme discipline of ‘Fine Jewelry’ and the Brand Academy is proud that one of our students played a decisive role in this:
Alexandre Mössner has been building up the family company's brand with his ever-growing knowledge of brand management since he began his Brand Management studies two and a half years ago.
The name has been around for 25 years, when his parents introduced a line of exclusive jewellery. But in the last two and a half years, the Bachelor student has turned this name into a brand.
Alexandre Mössner: ‘I changed the appearance of IsabelleFa in all areas and at all touchpoints. Starting with the promotion, the logo, all advertising activities, the completely new website, the trade fair presence, etc.. This is what finally won the award!
For me, this doesn't mean that communication is perfect. On the contrary - there is still a lot of potential here. But I know that my work is making a difference, attracting attention and obviously heading in the right direction.’
We congratulate our student and his family on this success!
