Since 2013, Prof. Siegel has helped shape Brand University—academically and personally—with a perspective that reaches far beyond disciplines and national borders. Her strong international outlook and intercultural approach were particularly emphasised in the tributes paid by Prof. Dr. h.c. Shan Fan and Prof. Ansgar Eidens, Director for On-Campus Studies and Teaching.
Her professional journey combines outstanding brand practice with academic depth. With a foundation in Visual Communication, she sharpened her profile through cultural and social-scientific perspectives and brought this expertise to demanding brand projects through roles including Kolle Rebbe, TBWA, Sturm und Drang, and the Trendbüro Hamburg. This rare combination of strategic clarity, analytical strength and design precision is what makes her such a valued part of our university—and an inspiring force for our students.
Since 2024, Prof. Betty Siegel has served as Programme Director for the on-campus Master’s programme together with Prof. Dr. Sandra Groll. In doing so, she shapes not only the curriculum, but also the programme’s ethos and ambition: practice-oriented, internationally connected and future-focused.
We warmly congratulate Prof. Betty Siegel and look forward to continuing our collaboration.
