Centre for Marketing and Media (ZMM) at Brand University

12/01/2025

The Centre for Marketing and Media (ZMM) at the University of Hamburg represents a close integration of academic excellence and practice-oriented professional education in marketing and media. As the first and only private university within the ZMM network, Brand University offers its students exclusive access to one of the industry’s most prestigious competence networks.

A recent highlight on the Brand University campus was an intensive presentation workshop led by Dr. Julia Lenk. Students from the ZMM network worked together on the question of how to transform a good presentation into an outstanding one - well-founded, persuasive, and impactful.

The workshop covered, among other topics:

  • Underlying communication theories to develop a deeper understanding of impact and perception

  • Key success factors for structuring presentations in a clear, coherent, and convincing way

  • Best-practice examples from professional settings

  • Practical do’s and don’ts for a confident and professional presentation style

Key takeaways for participants included a clearly structured presentation framework, confident timing combined with a persuasive presence, deliberate eye contact, and effective, professional slide design.

In a hands-on mini presentation, students immediately put what they had learned into practice. The task was to deliver a short presentation on a topic of their choice. The range of subjects spanned from favorite TV series and golf to a passion for cooking—enriched by cultural perspectives and personal creativity.

One participant summarized the added value of the workshop as follows:
“The workshop was incredibly helpful for me personally and highly applicable in the long term. I will soon be defending my bachelor’s thesis, and despite having given many presentations before, I gained valuable insights that truly made sense and offered a perspective I had not considered before.”

Formats like this exemplify what the ZMM network at Brand University stands for: practice-oriented skills development, personal growth, and immediate applicability in both academic and professional contexts. We look forward to many more inspiring events and development opportunities for our students throughout the year.

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