Graduation Ceremony 2025

01/16/2025

As part of a festive ceremony, a total of 36 graduates from the bachelor’s and master’s programmes were farewelled in person, along with, for the first time, graduates of the MBA distance learning programme.

In addition to the heads of the on-campus programmes – Joachim Bongard, Ansgar Eidens and Betty Siegel – and the head of the distance learning programme, Prof. Dr Alexander Habasche, lecturer Thomas Grede and the university’s president, Prof. Dr h.c. Shan Fan, also addressed the graduates personally. In their speeches, they paid tribute to the students’ achievements and emphasised the importance of lifelong learning and international exchange.

A particularly special moment was the farewell to Hans Meuers, who has taught for many years both in Germany and China and has made a significant contribution to academic teaching.

The event was not only a moment of farewell, but also a celebration of new beginnings. We warmly congratulate all our graduates and wish them every success and happiness for the future!

More news

Press release

New Publication: Prof. Dr. Joachim Bongard and BU Alumnus Daniel Neye release groundbreaking book on brand management

08/14/2025

Exciting news from our community: A new book by Prof. Dr. Joachim Bongard and BU alumnus Daniel Neye has been...
Press release

Portfolio Workshop at BU

06/21/2025

At BU’s portfolio workshop, participants refined their creative work, explored new...
Press release

Prof. Dr. Sandra Groll on the Closing Panel of DIVE’25 in Munich

05/08/2025

Prof. Dr. Sandra Groll, Head of the Master in Brand Strategy at Brand University,...
Press release

Research Success: Prof. Dr. Anne Kranzbühler in the Journal of Consumer Research

01/21/2025

How do mass layoffs affect consumer behavior? In her latest study, Prof. Dr. Anne Kranzbühler investigates why offshoring is perceived as a breach of trust...