Brand Design students take first place at Bettermakers Film Festival

01/09/2023

Our two brand design students Athanasios “Saki” Daniilidis and Jonas Happ took first place in the category “18 to 25 years” at the Bettermakers Film Festival with their film “Reality Relativity”!

The short film was made in the summer semester in the “Audiovisual Branding” module with Holger Roschlaub on the topic “Fake – What is actually real?”. Jonas Happ explains: “We turned the topic completely upside down and reformulated it into “What actually is reality?” – this is how the film “Reality Relativity” came about.”

The elaborately filmed video turns everything upside down: our idea of reality, space and time is lost through quick cuts and small changes in the environment on different levels of reality.

The award ceremony took place in the Abaton cinema, where the two winners received the €500 prize from the jury.

Congratulations, Saki Daniilidis and Jonas Happ!

Do you want to get lost in a confusing number of levels of reality? You can watch the award-winning film here:

More news

Press release

New Publication: Prof. Dr. Joachim Bongard and BU Alumnus Daniel Neye release groundbreaking book on brand management

08/14/2025

Exciting news from our community: A new book by Prof. Dr. Joachim Bongard and BU alumnus Daniel Neye has been...
Press release

Portfolio Workshop at BU

06/21/2025

At BU’s portfolio workshop, participants refined their creative work, explored new...
Press release

Prof. Dr. Sandra Groll on the Closing Panel of DIVE’25 in Munich

05/08/2025

Prof. Dr. Sandra Groll, Head of the Master in Brand Strategy at Brand University,...
Press release

Research Success: Prof. Dr. Anne Kranzbühler in the Journal of Consumer Research

01/21/2025

How do mass layoffs affect consumer behavior? In her latest study, Prof. Dr. Anne Kranzbühler investigates why offshoring is perceived as a breach of trust...