Digital Design

Brand Design – Bachelor of Arts

Smartphone, tablet and co. – who could imagine everyday life without digital technologies today? Designing our digital lives is therefore one of the most exciting and versatile professions. It’s not just creativity that counts, but also strategic, technical, economic and social skills.

Digital design creates digital experiences that touch and fascinate people. In order to provide you with the right skills, the Digital Design focus in the Brand Design B.A. course combines three areas:

  • Comprehensive design training
  • In-depth digital competence
  • The big picture of innovation, strategy, brands and design

Do you want to learn more about the programme?

Digital Design at a glance

Start of Studies:Wintersemester (October 1st)
Contents:brand design, graphic design, typography, digital design, corporate design, motion design, generative design, transmedia storytelling, audiovisual branding, elective focus modules, practical projects
Duration:6 semester (full-time)
Credit Points:180 ECTS
Apply until:September 15th
Language:German, English
Location:Hamburg, Germany
Degree:Bachelor of Arts (B.A.)
Career prospects:e.g. as Creative Director, Motion Designer, UX Designer, Creative Technologist, Interaction Designer, Digital Strategist, Innovation Strategist, Social Media Manager

Impressions

Profile

As a digital designer, you are not only ready for today’s business requirements, but also for tomorrow’s challenges. Whether as a designer, storyteller, inventor or entrepreneur – you are in demand in advertising and design agencies as well as in innovative corporations or as the founder of your own start-up.

Develop your individual creative handwriting in the Digital Design focus of the Brand Design Bachelor’s programme. Our professors and lecturers will accompany you on your way to becoming a digital pioneer. In addition to their practical knowledge as designers, they will also work with you to develop the personal skills that will be in demand in your future.

How does Brand University of Applied Sciences give you the decisive advantage for an exciting career in the creative industries? Expert knowledge on brand development and the latest findings from communication research complement the classic design training in graphic design.

This means that you are not only in demand as a freelance designer or in digital and communication agencies, but also receive a stepping stone into publishing houses, film productions and cultural institutions.

What do you need to bring?
Are you passionate about brands or illustration, film or digital media? Future Brand Design students do not have to be professional strategists, illustration artists, camera technicians or programmers to apply. Passion is all that counts!

“If you start studying now, in 3 years you may have a profession that doesn’t even exist today. As a digital designer, you are ready for today’s business requirements and tomorrow’s challenges.”

Course director Prof. Michael Jonas

Test your knowledge and skills during your studies and make contacts!

Leading companies and agencies appreciate the cooperation with enthusiastic talents. Our project partners invite you to provide valuable input for real projects. At the same time, you will establish valuable contacts – the cornerstone of your professional network.

1st Semester

  • Form & Composition
  • Characters & Font
  • Photography
  • Brand Design Basics
  • Brand Management Basics

2nd Semester

  • Graphic design
  • Digital Design
  • Typography & Publishing
  • Aesthetics & Perception
  • Elective Module

3rd Semester

  • Corporate Design
  • Motion Design
  • Generative Design
  • Elective Module

4th Semester

  • Transmedia Storytelling
  • Audiovisual branding
  • Packaging
  • Elective Module

5th Semester

  • Art Direction
  • Design Thinking & Sustainability
  • Interdisciplinary Practice Project
  • Elective Module

6th Semester

  • Practice Transfer Project
  • Bachelor Thesis
  • Colloquium

Elective Modules

In the 2nd – 5th semester, electives are taken to develop the individual focus of study on communication design or digital design – the teaching languages are German and English.
  •     Digital Branding & Social Media (DE, EN)
  •     Illustration (DE)
  •     Brand Language (DE)
  •     Wearables and tangible media (DE, EN)
  •     Prototyping and User Testing (DE, EN)
  •     Brand Environments (DE)
  •     Multisensory branding (DE, EN)
  •     Creative Leadership (EN)
  •     Open Innovation & Digital Thinking (EN)
  •     Semiotics & Aesthetics (EN)
  •     Communication management (DE, EN)
  •     Media Science & Advertising Psychology (DE, EN)
  •     Market and Trend Research & Neuromarketing (DE, EN)
  •     Specialization in Photography (DE, EN)
  •     Advanced Editorial Design (DE, EN)
  •     Specialization in Generative Design and Creative Coding (DE, EN)
  •     Specialisation in Film and Motion Design (DE, EN)
  •     Free transfer projects (DE, EN)
  •     Business English (EN)

Status: October 2018

After successfully completing our Brand Design course with a focus on digital design, many opportunities will open up to you as an expert in the creative industry.

As the person responsible for user-oriented, digital communication as well as products and services, you will be able to manage pioneering projects for brands. As a graduate of Brand University of Applied Sciences who specialised in digital design you will possess above-average design and brand knowledge combined with future-oriented digital expertise.
This will give you the best possible prospects of launching your career in the creative industry – as a junior interaction designer, digital concept developer, experienced designer or information architect.

You will be at the forefront of this fast-moving industry – in an agency or company, or as a freelance creative.

Success Stories

Course Fees

As a leading state-recognised, privately owned university, Brand University of Applied Sciences is financed exclusively through course fees.

Course fees for students from Germany and the EU from October 2019:
685,- Euro per month,
890,- Euro one-off matriculation fee,
200,- Euro one-off examination fee.
Total costs: 25.750,- Euro

Course fees for students from countries outside the EU:
890,- Euro per month,
2.300,- Euro one-off matriculation fee,
200,- Euro one-off examination fee.
Total costs: 34.540,- Euro
Exceptions may be made for students who already have long-term residence permits for the EU.

Financing

We hope to enable every suitable candidate to study at the Brand University of Applied Sciences, regardless of their financial situation. For this reason we sponsor certain ‘Brand Talents’ with a scholarship from Semester 5 onwards.
You can also obtain finance under the Bundesausbildungsförderungsgesetz (‘BAföG’ or German Federal Educational Assistance Act).

If you want to know anything about financing you should contact the Student Financing Advice Centre.

Students at the Brand University of Applied Sciences can also obtain financial support from foundations and financial institutions in Hamburg and further afield. At a national level there is the Kreditanstalt für Wiederaufbau (KfW) which offers the ‘KfW-Studienkredit’.

The following documents must be submitted for admission:

  • Completed application form
  • Qualification to enter a university (Abitur or Fachabitur).
    With appropriate previous experience, applicants can also be admitted to studies in individual cases without a (Fach-)Abitur.
  • Curriculum vitae and certificates
  • Motivation letter
  • Portfolio

You will find more information about the application documents and formal requirements on the application form.

If they assess your application documents positively, our applicant manager Anna Prokhorenko and our course director Prof. Michael Jonas will look forward to getting to know you in a personal interview and finding out more about your own particular career so far, your specific aptitudes, and your personal aims which you wish to pursue in connection with the course.

If your application interview is successful you will be admitted to study.

Application Deadlines

Applicants who do NOT require an entry visa for Germany:

  • September 15th

Applicants who require an entry visa for Germany:

  • June 30th

Application Deadline for the Winter semester: September 15, 2020

next Info Events


INFO-EVENT BACHELOR STUDIES 15.01.2020
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Student Advisory Service


Do you have any questions about the programme? Contact us now.

Anna Prokhorenko

Student Advisory Service
Fon +49 40 38089356-23
WhatsApp +49 160 – 5566783 (9 a.m. to 4 p.m. on wekdays)
Mail anna.prokhorenko@brand-university.de

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