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Brand & Communication Design

Digital Design – Bachelor of Arts

Digital media are ubiquitous, visible and clickable in everyday life – whether websites, apps, VR, AR or wareables. Designing our digital lives is one of the most exciting and versatile professions.
It’s not just creativity that counts, but also strategic, technical, economic and social skills.

Digital design creates digital experiences that touch and fascinate people. In order to provide you with the right skills, in Digital Design focus in the Brand Design B.A. you get…

  • comprehensive design training,
  • in-depth digital competences,
  • an eye for the big picture of innovation, strategy, brands and design,
  • space for your personal and creative development,
  • experience in real-life practical projects for companies and agencies.

Digital Design at a glance

Start of Studies:Winter Semester (October 1st) // Summer Semester (April 1st)
Contents:brand design, graphic design, typography, digital design, corporate design, motion design, generative design, transmedia storytelling, audiovisual branding, elective focus modules, practical projects
Duration:6 semester (full-time)
Credit Points:180 ECTS
Apply until:September 15th // March 15th (EU)
Language:German, English
Location:Hamburg, Germany
Degree:Bachelor of Arts (B.A.)
Career prospects:e.g. as Creative Director, Motion Designer, UX Designer, Creative Technologist, Interaction Designer, Digital Strategist, Innovation Strategist, Social Media Manager



As a digital designer, you are ready for today’s business requirements and for tomorrow’s challenges. Whether as a designer, storyteller, inventor or entrepreneur – you are in demand in advertising and design agencies as well as in innovative corporations or as the founder of your own start-up.

Develop your individual creative handwriting in the Digital Design focus of the Brand Design Bachelor’s programme. Our professors and lecturers will accompany you on your way to becoming a digital pioneer and will give you the freedom to develop your personality and your team spirit to find innovative solutions.

How does Brand University of Applied Sciences give you the decisive advantage for an exciting career in the creative industries? Expert knowledge on brand development and the latest findings from communication research complement the classic design training in graphic design. With interactive, hands-on teaching.

This means that you are not only in demand as a freelance designer or in digital and communication agencies, but also receive a stepping stone into publishing houses, film productions and cultural institutions.

What do you need to bring?
Are you passionate about brands or illustration, film or digital media? Future Brand Design students do not have to be professional strategists, illustration artists, camera technicians or programmers to apply. Passion is all that counts!

“If you start studying now, in 3 years you may have a profession that doesn’t even exist today. As a digital designer, you are ready for today’s business requirements and tomorrow’s challenges.”

Course director Prof. Michael Jonas

Test your knowledge and skills during your studies and make contacts!

Leading companies and agencies appreciate the cooperation with enthusiastic talents. Our project partners invite you to provide valuable input for real projects. At the same time, you will establish valuable contacts – the cornerstone of your professional network.

1st Semester

Foundation Semester*

  • Brand Design Basics
  • Form & Proportion
  • Photography
  • 21st Century Skills

2nd – 5th Semester

Individual focus semesters with 8 elective modules*

Mandatory Modules:

  • Design & Society
  • User Experience Design
  • Characters & Font
  • Motion Design
  • Brand Management Basics
  • Design Thinking
  • Speculative Design
  • Multisensory Branding
  • Design Research
  • Sustainability
  • Interdisciplinary Practice Project

Option to do a semester abroad between the 5th and 6th semester

6th Semester

Bachelor Semester

  • Practice Transfer Project
  • Bachelor Thesis
  • Colloquium

Elective modules in the 2nd – 5th semester

Design your degree programme according to your interests:

Take 8 freely combinable elective modules from different design disciplines in the 2nd to 5th semester to set your individual focus.


  • Gamification & Game Design
  • Generative Design
  • Prototyping & User Testing
  • Wearables & Tangible Media


  • Corporate Design
  • Graphic Design
  • Illustration
  • Packaging


  • Artificial Intelligence
  • AV BrandingBrand Innovation
  • Creative Leadership
  • Creative Technologies
  • Design English
  • Design Management
  • Digital Branding
  • Film & Motion Design
  • Free Transfer Project
  • Communication Management
  • Media Science & Advertising Psychology
  • Service & System Design
  • Transmedia Storytelling
  • Trend Research
  • Typography & Publishing
  • UX Strategy

* The order of the modules may vary depending on the start of the semester in April or October.

What is a… ?

After successfully completing our Brand Design course with a focus on digital design, many opportunities will open up to you as an expert in the creative industry. You will possess above-average design and brand knowledge combined with future-oriented digital expertise. As the person responsible for user-oriented, digital communication as well as products and services, you will be able to manage pioneering projects for brands.

Learn more about the career opportunities a degree in Brand Design opens up for you.

Course Fees

As a leading state-recognised, privately owned university, Brand University of Applied Sciences is financed exclusively through course fees.

Course fees for students from Germany and the EU:
495,- Euro per month
890,- Euro one-off matriculation fee,
200,- Euro one-off examination fee.
Total costs: 18.910,- Euro

Course fees for students from countries outside the EU:
890,- Euro per month,
2.300,- Euro one-off matriculation fee,
200,- Euro one-off examination fee.
Total costs: 34.540,- Euro

Exceptions may be made for students who already have long-term residence permits for the EU.


You can obtain finance under the Bundesausbildungsförderungsgesetz (‘BAföG’ or German Federal Educational Assistance Act). If you want to know anything about financing you should contact the Student Financing Advice Centre.

Students at Brand University of Applied Sciences can also obtain financial support from foundations and financial institutions in Hamburg and further afield. At a national level there is the Kreditanstalt für Wiederaufbau (KfW) which offers the ‘KfW-Studienkredit’.

The following documents must be submitted for admission:

  • Completed application form
  • Qualification to enter a university (Abitur or Fachabitur).
    With appropriate previous experience, applicants can also be admitted to studies in individual cases without a (Fach-)Abitur.
  • Curriculum vitae and certificates
  • Proof of German language skills B2 level
  • Motivation letter
  • Portfolio

You will find more information about the application documents and formal requirements on the application form.

If they assess your application documents positively, our applicant manager Nina Rubin and course director Prof. Michael Jonas will look forward to getting to know you in a personal interview and finding out more about your own particular career so far, your specific aptitudes, and your personal aims which you wish to pursue in connection with the course.

If your application interview is successful you will be admitted to study.

Application Deadlines

Applicants who do NOT require an entry visa for Germany:

  • September 15th and March 15th

Applicants who require an entry visa for Germany:

  • June 30th and December 15th

Student Advisory Service

Do you have any questions about the programme? Contact us now.

Nina Rubin

Student Advisory Service
Fon +49 (0) 40 380 893 56-14