Once you have completed our Master’s course and graduated with a Master of Arts you will be ready to begin your career on the global stage and in any industry where brands touch the hearts of consumers.

Are you ambitious and eager to work with different cultures? Do you have an interest in strong brands like Apple, Mercedes, Mont Blanc, Nivea and Schwarzkopf and want to experience how East meets West, and are you keen to combine theoretical knowledge with the world of business?

Then you’ve come to the right place. Take the first step in your global career with the Brand University of Applied Sciences Master’s course.

Course Director Prof. Dr. Limon-Calisan

Download now: IBM at a glance

• Degree: Master of Arts (government-recognised)
• Duration of Study: 4 Semesters
• Start: Winter or summer semester
• Campus: Hamburg
• Language: English
• Application Deadline: 
  Applicants requiring an entry visa for Germany: 31^st of December and 30^th of June;
  Applicants NOT requiring an entry visa for Germany: 15^th of March and 15^th of September.
  
• Admission requirements: First academic degree, English language proficiency on level B2 of the CEFR, written application and personal interview. For more details, please refer to the application form below or contact master@brand-university.de
  

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Meet us

• Advice for applicants
• Info-Event Master
• Sample course

What are our prerequisites?

You need to have:

• A keen interest in international marketing and brand management
• The desire to build up a truly successful global career
• At least an undergraduate academic degree (minimum 180 Credit Points) in any study discipline
• Knowledge of English is mandatory
• Some business experience is recommended

How to kick-start your career?

Build the foundations of a successful and exciting global career and develop an international outlook with our new Master of International Brand Management course. This two year course delivered by Brand University of Applied Sciences provides unparalleled exposure to Western and Eastern ways of doing business.

Power your learning in a unique combination of core and elective courses, taught in English and in an exclusive setting. Collaborating with well-known companies, you will experience business in the classroom and on international projects across different business branches and product categories.

Semester 1

• International Brand Management
• International Marketing Research
• Intercultural Competence I
• Business English for Marketing
• Financial Management

Semester 2

• Corporate Branding
• Intercultural Competence II
• International Product Development
• Statistics
• Elective Module I – Specialisation

Semester 3

• Politics and Law
• International Management
• Sales and Supply Chain Management
• Transnational Brand Communication
• Elective Module II – Specialisation

Semester 4

• Practice Transfer Project
• Master’s Thesis

Download Curriculum

Course fees

As a leading state-recognised, privately owned university, Brand University of Applied Sciences is financed exclusively through course fees.

Course fees for students from Germany and the EU:
890,- Euro per month, over a period of 24 months,
1690,- Euro one-off enrolment and examination fee.
Total costs: 23.050,- Euro

Course fees for students from countries outside the EU:
1140,- Euro per month, over a period of 24 months,
2700,- Euro enrolment and examination fee.
Total costs: 30.060,- Euro

Exceptions may be made for students who already have long-term residence permits for the EU.

Students from Beijing Normal University will be granted a discount of 10% (semester fee).

Financing

As a private university, Brand University of Applied Sciences prides itself in offering its students an academic environment and individual attention both within and outside the teaching context, something a state university cannot provide. The budget generated by our students’ tuition fees is used exclusively to maintain and enhance our high quality levels.

A number of public institutions and financial services in Germany offer a variety of possibilities for funding your studies. You will find a comprehensive list of funding options at the following website: www.studierendenwerk-hamburg.de

Why Brand University of Applied Sciences?

• Brand University of Applied Sciences is the world’s foremost brand-focused university
• We combine scientific thinking with practical experience
• Our courses are government accredited
• We have a growing network with Asian universities
• We have an experienced team of international lecturers
• We collaborate with globally active international business partners
• Our culture is open, agile and diverse

Why Hamburg?

• One of the ten biggest cities in the European Union in terms of population
• Voted by students as Germany’s best city to live and study in
• Famous as a cruise liner port; each district of the city has a unique character
• Get to know more about our city!

Why should you choose this Master’s course?

Our course delivers knowledge of the global business environment.

Our Master’s course is
1. Relevant.
Focused on key expertise and skills in the leading business topic of brands

2. International.
An intercultural community of students and lecturers ensures a global perspective

3. Practical.
Combines scientific thinking with practical expertise

4. Exclusive.
A limited number of students ensures a creative, inspiring, familiar culture

5. Career-oriented.
The aim is to build an active network for your future

A successfully completed degree involving brands, marketing, brand management or brand communication is a prerequisite for admission.

Furthermore you will need to demonstrate English skills at Level B2 or at least 543 points in the paper-based TOEFL test or 87 points in the Internet-based test; or 5.0 points in IELTS.

You can commence studies in April or October.

As well as your CV and references, a letter of motivation is very important to us as part of your application. We place a lot of emphasis on forming capable, committed semester groups of students who complement and inspire each other effectively.
For more information about the application documents and formal requirements please refer to our application form.

Once we have assessed your application documents positively, our Application Manager Anna Prokhorenko and our Course Director will look forward to getting to know you in a personal interview, where you will be able to tell them about your education and career so far, your suitability for the course, and your personal aims in relation to studying.

If you are successful in this interview you will be entitled to join the course.