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BU Team

Maik Riggers
Lecturer
E-commerce, media management, consumer psychology, market research & neuromarketing.

  • Professional experience as market researcher and marketing consultant.
  • Current focus is on the development as well as the expansion of digital teaching offers.
  • Experience as a market researcher in the evaluation of marketing, brand and advertising strategies of international clients.
  • Studied sociology and psychology at the University of Marburg.
  • Focus of his scientific work is brand sociology, organizational consulting, business psychology, neuroscience and empirical social research.
  • Experience as a lecturer at universities and academies in various fields.
  • Credo: “The only way to make sense out of change is to plunge into it, move with it, and join the dance.” (Alan Watts)