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Brand & Communication Design

Brand Design – Bachelor of Arts

Design, illustration, film, photography – you are enthusiastic about everything that has to do with creativity and aesthetics? Do you want to give brands a face and create brand experiences for all the senses?

Get to know all the success factors of design and communication in the Communication Design focus of our Brand Design B.A. course.
For your career in the creative industries, you will receive from us …

  • comprehensive creative training,
  • the teaching of technical skills,
  • strategic know-how about brands,
  • space for your personal and creative development,
  • experience in real-life practical projects for companies and agencies.

Communication Design at a glance

Start of Studies:Winter Semester (October 1st) // Summer Semester (April 1st)
Contents:Brand design, shape & composition, graphic design, photography, typography, corporate design, motion design, transmedia storytelling, packaging, audiovisual branding, elective focus modules, practical projects
Duration:6 semester (full-time)
Credit Points:180 ECTS
Apply until:September 15th // March 15th (EU)
Language:German, English
Location:Hamburg, Germany
Degree:Bachelor of Arts (B.A.)
Career prospects:e.g. as Brand Strategist, Editorial Designer, Art Director, Packaging Designer, Corporate Designer, Creative Conceptionist, Animation Artist



Communication designers conceive, develop and realise the visual appearance of brands and companies, – whether logo, corporate identity, product and packaging or advertising campaigns in print, film, and digital media or store and innovative experiences.

In the Communication Design focus of the Bachelor’s programme Brand Design you will develop the creative, technical and strategic know-how that creative people in the media and advertising industry need. This will not only enable you to meet current requirements, but also the challenges of tomorrow.

Develop your individual creative signature during your studies. Our professors and lecturers will work with you to develop the practical knowledge as designers that will be in demand in your future and giving you the freedom to develop your personality and your team spirit to find innovative solutions.

How does Brand University of Applied Sciences give you the decisive advantage for an exciting career in the creative industry? Expert knowledge on brand development and the latest findings from communication research complement the classic design training in graphic design. With interactive, hands-on teaching.

Whether you are going to work in advertising agencies, large brand companies, film productions or as a freelance designer – our diverse practical projects prepare you optimally for the working world.

Test your knowledge and skills during your studies and make contacts!

Leading companies and agencies appreciate the cooperation with enthusiastic talents. Our project partners invite you to provide valuable input for real projects. At the same time, you will establish valuable contacts – the cornerstone of your professional network.

1st Semester

Foundation Semester*

  • Brand Design Basics
  • Form & Proportion
  • Photography
  • 21st Century Skills

2nd – 5th Semester

Individual focus semesters with 8 elective modules*

Mandatory Modules:

  • Design & Society
  • User Experience Design
  • Characters & Font
  • Motion Design
  • Brand Management Basics
  • Design Thinking
  • Speculative Design
  • Multisensory Branding
  • Design Research
  • Sustainability
  • Interdisciplinary Practice Project

Option to do a semester abroad between the 5th and 6th semester

6th Semester

Bachelor Semester

  • Practice Transfer Project
  • Bachelor Thesis
  • Colloquium

Elective modules in the 2nd – 5th semester

Design your degree programme according to your interests:

Take 8 freely combinable elective modules from different design disciplines in the 2nd to 5th semester to set your individual focus.


  • Corporate Design
  • Graphic Design
  • Illustration
  • Packaging


  • Gamification & Game Design
  • Generative Design
  • Prototyping & User Testing
  • Wearables & Tangible Media


  • Artificial Intelligence
  • AV BrandingBrand Innovation
  • Creative Leadership
  • Creative Technologies
  • Design English
  • Design Management
  • Digital Branding
  • Film & Motion Design
  • Free Transfer Project
  • Communication Management
  • Media Science & Advertising Psychology
  • Service & System Design
  • Transmedia Storytelling
  • Trend Research
  • Typography & Publishing
  • UX Strategy

* The order of the modules may vary depending on the start of the semester in April or October.

What is a… ?

After successfully completing the study focus communication design, many opportunities will open up to you as an expert in the creative industry. As the person responsible for the image and communication of brands, you will be able to realise complex projects as part of integrated marketing.

Learn more about the career opportunities a degree in Brand Design opens up for you.

Course fees

As a leading state-recognised, privately owned university, Brand University of Applied Sciences is financed exclusively through course fees.

Course fees for students from Germany and the EU:
495,- Euro per month
890,- Euro one-off matriculation fee,
200,- Euro one-off examination fee.
Total costs: 18.910,- Euro

Course fees for students from countries outside the EU:
890,- Euro per month,
2.300,- Euro one-off matriculation fee,
200,- Euro one-off examination fee.
Total costs: 34.540,- Euro
Exceptions may be made for students who already have long-term residence permits for the EU.


You can obtain finance under the Bundesausbildungsförderungsgesetz (‘BAföG’ or German Federal Educational Assistance Act).
If you want to know anything about financing you should contact the Student Financing Advice Centre.

Students at Brand University of Applied Sciences can also obtain financial support from foundations and financial institutions in Hamburg and further afield. At a national level there is the Kreditanstalt für Wiederaufbau (KfW) which offers the ‘KfW-Studienkredit’.

The following documents must be submitted for admission:

  • Completed application form
  • Qualification to enter a university (Abitur or Fachabitur).
    With appropriate previous experience, applicants can also be admitted to studies in individual cases without a (Fach-)Abitur.
  • Curriculum vitae and certificates
  • Proof of German language skills B2 level
  • Motivation letter
  • Portfolio

You will find more information about the application documents and formal requirements on the application form.

In case your application documents are not complete due to the current situation, it is possible to hand in later the missing documents.

If they assess your application documents positively, our applicant manager Nina Rubin and course director Prof. Ansgar Eidens will look forward to getting to know you in a personal interview and finding out more about your own particular career so far, your specific aptitudes, and your personal aims which you wish to pursue in connection with the course.

If your application interview is successful you will be admitted to study.

Application Deadlines

Applicants who do NOT require an entry visa for Germany:

  • September 15th and March 15th

Applicants who require an entry visa for Germany:

  • June 30th and December 15th

student advisory service

Do you have any questions about the programme? Contact us now.

Nina Rubin

Student Advisory Service
Fon +49 (0) 40 380 893 56-14