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Das Bild zeigt eine Frau mit kurzen, blonden Haaren und Brille, die an einem modernen Schreibtisch sitzt. Sie trägt eine orangefarbene Bluse und hält ein Tablet in den Händen. Vor ihr liegen ein Notizblock und ein Stift auf dem Tisch, neben einem aufgeklappten Laptop. Die Umgebung wirkt modern und stilvoll, mit Glaswänden und geometrischen Deckenleuchten im Hintergrund. Die Frau lächelt freundlich und scheint in Gedanken vertieft oder in ein Gespräch involviert zu sein, was eine professionelle und konzentrierte Arbeitsatmosphäre vermittelt.
Online Study Programme

MBA Brand Marketing

Master the art of brand management and take your career to the next level – with our fully online MBA designed for international professionals.

Programme start possible from September 2025

100% online | English | 90 ECTS | € 9.900,-

  • No previous degree required – apply with 1+ year of work experience

  • 100% online – flexible learning from anywhere in the world

  • Globally recognized qualification

  • Accredited for excellence in digital education

Drei junge Studierende arbeiten gemeinsam an einem Computer und lachen, während sie auf den Bildschirm schauen. Die Gruppe strahlt Freude und Zusammenarbeit aus, was auf eine dynamische und unterstützende Lernumgebung hinweist. Diese interaktive Atmosphäre spiegelt die Teamorientierung und den kreativen Austausch wider, der an der Brand University gefördert wird.

START YOUR GLOBAL BRAND JOURNEY

Take your career to the next level with a fully online MBA tailored for ambitious professionals worldwide. Learn how to build impactful brand identities, lead with purpose, and develop strategies that emotionally connect with global audiences.

From brand positioning and leadership to brand stewardship, this programme equips you with the essential tools to stand out in competitive markets and drive long-term brand success.

Whether you’re aiming for your first leadership role or a strategic pivot in your career, this MBA offers the flexibility, international relevance, and practical expertise you need.
No prior university degree? No problem. With at least one year of professional experience, you can start your journey toward a globally recognized qualification in Brand Marketing – without any academic prerequisites.

Programme content

This 90 ECTS Master’s degree covers all key areas of brand marketing – from core subjects like marketing strategy, leadership, and communication, to hands-on, specialised modules such as Search Engine Marketing, Social Media Marketing, and International Marketing.

The programme is built around maximum flexibility:
✔️ Learn at your own pace
✔️ Take exams online in a variety of formats – from multiple-choice and case studies to video presentations and open-book exams
✔️ Easily integrate your studies into your daily routine and professional life

Whether you're looking to upskill, transition into a strategic role, or build expertise without a prior degree – this MBA provides the practical knowledge and global perspective you need to succeed in the fast-moving world of brand marketing.

  • Management skills 6 ECTS

  • Marketing Management 6 ECTS

  • Scientific work 6 ECTS

  • Search Engine Marketing 6 ECTS

  • Project Management & Communication 6 ECTS

  • Social Media Marketing 6 ECTS

  • Data Based Brand Management 6 ECTS

  • Service Marketing 6 ECTS

  • Neuromarketing & Psychology 6 ECTS

  • Brand Communication 6 ECTS

  • International Marketing & Brand Management 6 ECTS

  • Exposé, Master's thesis and colloquium 24 ECTS

You will be assigned a personal supervisor for the writing of your Master's thesis. This person will support you in the writing and research process.

Admission requirements

Either: a completed Bachelor's degree with at least 180 ECTS credits and at least one year of practical professional experience after the Bachelor's degree

Or: at least one year of practical professional experience and successful completion of the entrance exam.

DURATION OF STUDIES

The Master's degree in Brand Management (MBA) is designed as a distance learning programme and can be completed in a minimum of 18 months. Within this time, you can work through all modules (including the Master's thesis) in self-study and complete the online exams. It is possible to extend the duration of the programme by up to 12 months free of charge.

The MBA Brand Marketing - Brand Management can also be completed as a part-time online programme. In this case, the minimum duration of the programme is 24 months.

Career prospects

The MBA distance learning programme in Brand Marketing - Brand Management at Brand University offers excellent career prospects for professionals who want to successfully manage and strategically position brands. Graduates are ideally prepared to work as managers in brand management, marketing and strategic brand development to ensure sustainable brand success and growth.

Marketing Manager

You will develop and implement comprehensive marketing strategies that strengthen the brand identity and promote the company's growth. You will analyse markets, target groups and trends in order to manage effective campaigns and increase brand awareness both locally and internationally.

International Brand Manager

You are responsible for the global positioning and strategic direction of a brand. You will develop international brand strategies, conduct market research and ensure that the brand values are communicated consistently and effectively in different markets to achieve global success.

Marketing Communications Manager

You will be responsible for planning and implementing a brand's communications strategy. You will develop creative content and campaigns across various channels, maintain the brand voice and ensure that communication with the target groups is effective and in line with the brand in order to strengthen brand loyalty.

Eine idyllische Szene in der Speicherstadt von Hamburg mit Blick auf einen historischen Backsteinbau und eine Brücke über einen Kanal. Im Vordergrund fährt ein Boot durch das Wasser, und im Hintergrund ist die Kirche St. Katharinen mit ihrem markanten Turm zu sehen. Diese Umgebung, die für ihre architektonische Schönheit bekannt ist, bildet den inspirierenden Standort der Brand University of Applied Sciences.

YOUR UNIVERSITY: BRAND UNIVERSITY

Creating added value through brands - this is what the Brand University in the heart of Hamburg stands for. And this is exactly what makes BU a university whose alumni are highly sought-after professionals in the marketing world, and whose alumni are in high demand.

With us, you will benefit from interdisciplinary teaching with practical relevance and an international focus - thanks to strong partners from Asia. Your studies combine Western and Eastern branding philosophies in a unique way.

Brand University: awarded, accredited and certified