A great honor: Brand Academy becomes Brand University of Applied Sciences

In winter semester 2019/20 we are proud to announce the name change of the Brand Academy – Hochschule für Design und Kommunikation: BA becomes BU, as our university has the great honour to be called Brand University of Applied Sciences from now on.

The new name was officially recognized by the Hamburg Authority for Science, Research and Equality in September 2019 and announced for the first time at the graduation ceremony on September 26, 2019 by Prof. Dr. h.c. Shan Fan.

On the occasion of the new name, Professor Shan Fan recalls the beginnings of the BA and emphasizes the courage of the four founders as well as their confidence in the future of brands, which were necessary ten years ago for the first step towards the foundation of the Brand Academy.

The first year of graduates comprised 23 students, and since then the university has grown into an institution in which students from more than 25 countries come together in four Bachelor’s and Master’s programmes as well as a doctoral programme.

However, the Brand Academy – Hochschule für Design und Kommunikation has so far had a misleading name, because “Academy” is not a protected term for universities. The new name “Brand University of Applied Sciences” brings together what has already been lived at the Brand Academy, but was still missing from its name:

“The renaming of the Brand Academy into Brand University of Applied Sciences has the great advantage for our students that the new name requires less explanation. At first glance, it reveals the quality of our teaching as a university and leaves no doubt that everything in our courses of study is application-oriented and revolves around the subject of brands. It’s a great honour that the Authority for Science, Research and Equality is giving us recognition for our scientific work on brands with the recognition of the new name,” says Prof. Dr. h.c. Shan Fan.

We look forward to opening the next chapter as the Brand University of Applied Sciences together with our students.