Brand Management

Bachelor of Arts

Successful companies around the world share one thing in common – they have managed to build a strong brand with an authentic image. They embody an attitude to life with which consumers identify and which they desire.

Learn how to strategically develop, emotionally communicate and sustainably manage brands in the Strategic Marketing Management specialization. Already during your studies, you will work with companies, agencies and start-ups on real-life practice projects to lay the foundation for your career.

Apply now for the winter semester!

Strategic Marketing Management

Researching and understanding the needs of consumers, strategically building brands, developing an authentic identity and successfully positioning it in the minds of consumers – these are the tasks of Strategic Marketing Management.

With these skills, you can take off in the brand industry for example as a Strategic Planner, Communication Manager, Brand Manager or Product Manager.