Brand management is a challenge which is as exciting as it is creative, and it extends throughout a brand’s entire value added chain:
from the development of new products, to the definition of prices, to the evolution of appropriate communication and sales strategies, all the way to providing customers with after-sale services.
On our Brand Management Bachelor’s course we will equip you with all of the marketing, management and leadership skills you will need for a successful career in a brand-name company.
While you are studying you will learn how to apply these skills in a number of practical projects. As well as providing you with all the relevant knowledge on the subject of brands, we will help you to develop your personal skills including teamwork capability, presentation techniques and self-organisation.