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Brand Management (Bachelor of Arts)

You are ambitious, curious and your heart beats for brands?

You want …

  • to develop innovative products and help shape major brands?
  • to turn products into brands and brands into love brands?
  • to work on real projects with leading brand companies and established agencies during your studies?

Start your career with us – learn how to develop and manage brands at the Brand Academy. Our team accompanies you on your way and prepares you excellently for your career.

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As a brand manager you will be responsible for the leadership of brands.

Your main responsibility will be to make something special out of the brand you are in charge of, to make it sought-after and to make it look better than other products.

To achieve this a brand manager attempts to understand the needs of consumers. Only with that knowledge can you build up attractive brands and gain consumers’ appreciation.

On this course you will learn to carefully synchronise all of the factors that make marketing successful.

Siegel „Akkreditiert durch AQAS“

  • Degree: Bachelor of Arts (int. recognised)
  • Course duration: 6 semesters
  • Semesters abroad: Optional
  • Campus: Hamburg
  • Language: German
  • Course begins: summer semester and winter semester
  • Application deadlines:
    Applicants requiring an entry visa for Germany:  June 30 // December 15
    Applicants NOT requiring an entry visa:
    September 15 //March 15
    To check if you require an entry visa, please click here
  • Admission requirements:Matriculation standard for university or Fachhochschule entry, written application and personal interview. For more details, please refer to the application form below or contact

Download Flyer Brand Management English


Meet us

Brand management is a challenge which is as exciting as it is creative, and it extends throughout a brand’s entire value added chain:
from the development of new products, to the definition of prices, to the evolution of appropriate communication and sales strategies, all the way to providing customers with after-sale services.

On our Brand Management Bachelor’s course we will equip you with all of the marketing, management and leadership skills you will need for a successful career in a brand-name company.

While you are studying you will learn how to apply these skills in a number of practical projects. As well as providing you with all the relevant knowledge on the subject of brands, we will help you to develop your personal skills including teamwork capability, presentation techniques and self-organisation.

Semester 1

  • Foundations of brand management
  • Foundations of brand design
  • Business English
  • Foundations of academic work

Semester 2

  • Branding – planning and conceptualisation
  • communication and media science
  • Accounting
  • Market and trend research & neuromarketing

Semester 3

  • Innovation management
  • Price and distribution policy
  • communication and customer relationship management
  • Practical project, elective

Semester 4

  • Media planning and controlling
  • Legal foundations: brand management
  • Special forms of brand management
  • Practical project, elective

Semester 5

  • International branding
  • Digital branding & social media
  • Interdisciplinary project – Branding
  • Practical project, elective

Semester 6

  • Practical transfer project: brand management
  • Bachelor’s thesis and oral examination

As a graduate of the Brand Management course you will enjoy numerous opportunities.
You can begin your career as a junior product, brand or marketing manager, or as a consultant at a marketing agency or management consultancy.

Thanks to the Brand Academy’s globally unique focus on brands as a success factor, as a graduate you will possess more than the usual knowledge of brands and management.
This will enable you to climb the career ladder quickly – whether as a product group manager, marketing manager or senior consultant. It’s up to you.

Course fees

As a leading state-recognised, privately owned university, the Brand Academy is financed exclusively through course fees.

Course fees for students from Germany and the EU from October 2019:
685,- Euro per month,
890,- Euro one-off matriculation fee,
200,- Euro one-off examination fee.
Total costs: 25.750,- Euro

Course fees for students from countries outside the EU:
890,- Euro per month,
2.300,- Euro one-off matriculation fee,
200,- Euro one-off examination fee.
Total costs: 34.540,- Euro
Exceptions may be made for students who already have long-term residence permits for the EU.


We hope to enable every suitable candidate to study at the Brand Academy, regardless of their financial situation. For this reason we sponsor certain ‘Brand Talents’ with a scholarship from Semester 5 onwards.
You can also obtain finance under the Bundesausbildungsförderungsgesetz (‘BAföG’ or German Federal Educational Assistance Act). If you want to know anything about financing you should contact the Student Financing Advice Centre.
Students at the Brand Academy can also obtain financial support from foundations and financial institutions in Hamburg and further afield. At a national level there is the Kreditanstalt für Wiederaufbau (KfW) which offers the ‘KfW-Studienkredit’.

The requirement for admission is that you are qualified to enter a university (Abitur) or a university of applied sciences (Fachabitur). If you have the right prior experience you may be admitted to study without either of these qualifications.

You may begin the course in April or October.

As well as your CV and references, a very important aspect of your application will be your letter of motivation.
We place a lot of emphasis on forming high-quality, committed semester groups of students who complement and inspire one another. You will find more information about the application documents and formal requirements on the application form.

If they assess your application documents positively, our applicant manager Anna Prokhorenko and our course director will look forward to getting to know you in a personal interview and finding out more about your own particular career so far, your specific aptitudes, and your personal aims which you wish to pursue in connection with the course. If your application interview is successful you will be admitted to study.