Graduates of the International Brand Communication can expect to have a wide variety of career opportunities in marketing communication agencies and in-house marketing departments of global companies.
As a strategic planner you will learn to understand the mindset of consumers, identify consumer insights and develop a communication strategy for the brand. Thereby, positioning is the key approach to create a brand image in consumer’s mind. Brand communication experts will create content and messages, decide on the media channel and tools to effectively communicate brand’s identity to the target group within an international context.
After graduation you will be able to create innovative and strategic communication plans and thus campaigns to engage with the consumers across the globe.
Many graduates of this programme will find employment as Strategic Planner, Digital or Creative Planner, Brand Communication Manager, Manager for Marketing and Communications within the advertising and communication sector.