ONLINE-WORKSHOP: MY INNOVATION. MY BRAND.

Erste Einblicke in den Master-Studiengang Brand Innovation M.A. mit Spezialisierungen in Marketing, Design und Entrepreneurship

Ein interaktiver, zweitägiger Online-Workshop, bei dem Sie Ihre persönlichen Zukunftsperspektiven entdecken.

  • Haben Sie einen Bachelor und wollen das Master-Level erreichen?
  • Sie sind ein innovativer Kopf, der nach einem kreativen, praxisorientierten Studium sucht?
  • Sie wollen relevante und nachhaltige Business Modelle entwickeln?
  • Sie möchten wissen, wie Sie Ihre Ideen zur Marktreife bringen und von den Konsumenten wiedererkannt werden?

Wenn Ihr Wunsch ist, englischsprachig zu studieren, können Sie es im Workshop ausprobieren – aber hier geht es deshalb auf Englisch weiter.

When and where

Brand University Workshop
When | 22. and 23.08.2020,
1:00 p.m. to 5:00 p.m. (UTC+2)
Where | Online (Zoom-Sessions)

Voraussetzungen
Sie sollten einen Bachlor-Abschluss haben und fließend Englisch sprechen.
Dieser Workshop richtet sich ausschließlich an EU-Bürger, da die Deadline für ein Visum für Nicht-EU Bürger zum Studienstart im Oktober 2020 bereits vergangen ist.

During this interactive two-day online workshop, let´s gain first insights on new ways of thinking:

1. Identification of market opportunities
(Day 1)

In the initial phase, we will identify the requirements of a successful product together. By looking at a real case and market data, we derive insights that will help us cater future users’ demands. By doing so, we show you how to think like a manager or entrepreneur.

2. Ideation of a business model
(Day 1)

In the second phase, we will explore how our product can turn into business. For example: What is its value proposition, who are our stakeholders, where could it be distributed, which touchpoints are essential, how can we make money – and how can we balance these ends? In this part, we model a framework for sustainable success.

3. Digital communications concept
(Day 2)

In the final phase, we concretise the touchpoints to our potential clientele, identifying suitable channels and media, especially in a digital communications environment. That means: We find out how to reach our target group to start the dialogue with the outside world!

Get the chance to earn a partial scholarship!

Join us and take the opportunity to get to know the Brand University of Applied Sciences and perhaps even start your studies directly: Partial scholarships for a Brand Innovation master’s programme at the Brand University in Hamburg, Germany, starting on October 1st, 2020 will be awarded to the most innovative and promising participants!

Take the first step to become a brand expert: be it a manager, designer or even entrepreneur.
Meet mentors and like-minded people!

Fill out the registration form to apply for our workshop on 22. and 23.08.2020 with awarding of partial scholarships.

Alternatively just call:
Anna Prokhorenko
Fon 040 38089356-23

Please note:

  • Only EU citizens who are interested in taking up studies in October 2020 can join the workshop, as the deadline for visa applications for non-EU residents is over.
  • The workshop language will be English.
  • The workshop is free of charge.
  • As the content serves to gradually explore your personal interest, please attend both days.
  • Before the workshop, we will provide you with hassle-free information to successfully collaborate in the interactive online format. On 22 August, the moderators will be online from 12:00 p.m. (UTC+2) to tackle any technical questions alongside with you!
  • Master students and graduates of the Brand University of Applied Sciences are unfortunately excluded from participation.

REGISTER NOW AND RESERVE A PLACE AT THE WORKSHOP ON 22. AND 23.08.2020:

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