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Brand News

Guest Lecture: 5 Questions to Sophie Brodtkorb, Scientific Creative

Sophie Brodtkorb is a Brand Design Alumna of Brand University. After graduation, she decided to pursue a Master's degree at Goldsmiths University in London. How she managed to combine her passions for research and creativity there, and what the perception of colours has to do with it, Sophie Brodtkorb tells us in an interview. Brand University: Hi Sophie, after your Bachelor's degree in Brand Design, … Mehr

Guest Lecture: 5 questions to Michael Schneider, Strategy Director at Jung von Matt

Michael Schneider is Strategy Director at the international advertising agency Jung von Matt. His work gives him deep insights into different corporate cultures. In this interview, he reveals which business culture is required today and which mistakes companies should not make in the Corona pandemic. Brand University: Hi Michael, tell us, what do you do as Strategy Director at Jung von Matt? Michael Schneider: As … Mehr

Master Workshop „My Innovation. My Brand.“ – January 2021

On 23 and 24 January 2021, Brand University hosted the second "online edition" of the Master Workshop "My Innovation. My Brand.". International prospective students from ten different countries connected live via Zoom to explore their entrepreneurial spirit during the workshop weekend and to get first insights into the Master's programme Brand Innovation. Under the guidance of BU alumni Benjamin Lang and our independent lecturer Stefanie … Mehr

Guest Lecture: 5 questions to Henning Klimczak, founder of Sherpa Design

Henning Klimczak is a graduate of Design Factory International (DFI) and has owned the design agency Sherpa for seven years now. He tells us in an interview how it came about that he chose the path to self-employment shortly after graduating and what role networking played in the process. Brand University: Hello Henning, tell us about how you came to found Sherpa. Henning Klimczak: My … Mehr

HAMBURG X HANGZHOU: INTERNATIONAL TEACHING IN TIMES OF CORONA

International teaching plays a significant role at Brand University. BU lecturers regularly visit our partner universities abroad to give seminars there as well. But how does this teaching exchange work in times of Corona? Because of travel restrictions, it's a matter of getting creative. Our lecturer Betty Siegel shows how it works. She normally teaches master students from the China Academy of Art in Hangzhou … Mehr

#FACIALEXPRESSIONANALYSIS – OPEN DAY IM BRAND RESEARCH LAB

Poker face or open book - what does the facial expression say about how someone feels when they look at something? The second "Open Research Day" in the Brand Research Lab of the BU revolved around this question. After Prof. Dr. Yonca Limon-Calisan and her student assistant Maria del Rocío Gil Rodriguez had given an introduction to the topic of eye tracking in the first … Mehr

ONLINE AND HYBRID TEACHING: DIGITALISATION AT BRAND UNIVERSITY

Germany is currently experiencing an unprecedented boost in digitisation. During the corona pandemic, universities are also changing drastically the way they transmit knowledge. What has changed at Brand University over the last few months as part of that process? No one can answer this question better than Philipp Sichau, IT Infrastructure and Campus Manager at BU. Under his direction, the university is currently experiencing a … Mehr

#EYETRACKING – ERSTER OPEN DAY IM BRAND RESEARCH LAB

In November, the Brand Research Lab opened its doors for the first "Open Research Day" session. In this series of events, Brand University students have the opportunity to familiarize themselves with the new research lab one day a month and to immerse themselves in a specific topic. The focus of the first event was on eye tracking. In small groups, interested students received an introduction … Mehr

BRAND UNIVERSITY APPOINTS DR. THOMAS SUWELACK AS PROFESSOR

The team of professors at the Brand University of Applied Sciences is gaining reinforcement: After he had already been deputy professors at the BU, Dr. Thomas Suwelack was appointed as professor now. We are very pleased that we could win our colleague as professor for the Brand University and welcome him again! Professor Dr. Thomas Suwelack In master's degree program Brand Innovation Dr. Thomas Suwelack … Mehr

BRAND UNIVERSITY APPOINTS DR. JÖRG IGELBRINK AS PROFESSOR

The team of professors at the Brand University of Applied Sciences is gaining reinforcement: After he had already been deputy professors at the BU, Dr. Jörg Igelbrink was appointed as professor now. We are very pleased that we could win our colleague as professor for the Brand University and welcome him again! Professor Dr. Jörg Igelbrink In his new position as Professor of Brand Management, … Mehr

First students from Ningbo start 2+2 program at Brand University

"Welcome to Hamburg" was the message on October 12th for the first students of the new 2+2 program of our cooperation with the Zhejiang Wanli University in Ningbo. The group had been looking forward to this moment for a long time, as they started their studies in China two years ago and will now continue them in English in Hamburg for another two years at … Mehr

Open Space 2020 at Designxport

On October 5th, after the welcoming program for first semester students on the campus of the BU, another event awaited the Brand Design students for the kick-off of the semester: Open Space 2020. Every year at the start of the semester, design students of all classes come together with Prof. Michael Jonas and Prof. Ansgar Eidens to take a look at the semester ahead of … Mehr

Welcome on Campus – Start of Winter Semester 2020/21

Never before has there been so much excitement at Brand University about the start of a semester as there was in October 2020, because on October 5th, after six months of empty corridors, the time had finally come again: the Rainville Terrace Campus opened its doors for teaching! Thus, on the first day of the lecture period, not only the first seminars were held according … Mehr