Inspired by their fascination for big brands, a group of friends decided to found a university for branding in 2010.
They envisaged a place of education that unites and focuses on brand knowledge with a passion for brand stories – while not forgetting that education and creativity are two parts of one inseparable whole. A place that brings together cultures from the Eurasian region.
It was from this thinking which the university was born.
It was founded under the name Brand Academy – University of applied sciences. In September 2019 it changed its name to Brand University of Applied Sciences.
With the official recognition of the new name by the Hamburg Authority for Science, Research and Equality, the university received a special acknowledgement for its scientific work on brands.
Brands are exciting stories – and our students are the future authors of those stories.
The BU overlooks the River Elbe in Hamburg – itself a city of brands. It is the first university to focus on brands – the central strategic success-factor in national and international businesses.
Brand University of Applied Sciences is a government-recognised private university offering internationally accredited Bachelor’s and Master’s degree courses.
We place great emphasis on a culture of creativity, curiosity and open-mindedness. Our university is a place of learning which combines scientific research and close collaboration with brand-name companies in Europe and Asia.
Application-oriented, interdisciplinary University of Applied Sciences for Brands – intercultural brand competence in the continuously coalescing world.
A leading academic competence center for brands in Eurasia.
We build on appreciation.
We live interculturality and networking.
We encourage and challenge engagement.
We continuously work on our excellence.
We communicate with openness for dialogue.
It was impressive how swiftly the graduate was able to take on responsibility as head of marketing after being awarded her master’s degree. She succeeded due to the academic education at BU, which is completely in line with practical relevance for companies. Studying at BU enables students to introduce and implement future-focused changes in marketing and management as soon as they join a company. Companies that hire BU graduates, engage coworkers with professional expertise that delivers already established companies reliable future scenarios.
Dr. Michael Stoermer, CEO
The students impressed with a straightforward and fresh approach to our Brief. All steps of classic strategic marketing planning were professionally taken. The students included new digital channels and proved that social media and influencer marketing come to them in a completely natural way. It was fun to see how easy it was for them to think out of the box. This made them capable of presenting surprising and efficient solutions. We can only congratulate them on a well-done performance!
Head of Marketing & Sales
Germany, Austria, Switzerland
Tallink Silja GmbH
We really appreciated the fresh and inspiring concepts developed by the students – well thought out with a great combination of innovative ideas and a sense for aesthetics and design.
What fascinates me is a holistic and long-term approach of strategic brand management. The marketing professionals at Brand University of Applied Sciences from Germany and China provide extensive knowledge in the various aspects of marketing, economics, social and cultural content of studies.
General Manager and Art Director
at Glowspark Studios GmbH
The collaboration with the Brand University of Applied Sciences has been a pleasure for me and has produced the professional results for Margarete Steiff GmbH. Within a short time the foreseeable innovative solutions were developed by students and discussed together. We are glad to use the results of this cooperation in our further working process.
Strategic Marketing and Design
Being the German largest package design agency we pay much attention to the brand.
This subject is unfortunately often neglected by many design academies despite their creativity.
The graduates of Brand University of Applied Sciences bring the principles of marketing and knowledge of strategic tools. This is a great advantage.
at Lothar Böhm Associates GmbH
We met open-minded and knowledge-thirsty students that asked many questions and formulated their concerns eloquently, and confidently took part in the discussions. This is the best setting for the successful career. These students left us a great impression. We support each training pathway that convey the special knowledge and enhance the expertise. The Brand University of Applied Sciences in this case is a clever invention that deserves specific attention. The training approach is even more interesting due to the fact that Brand University of Applied Sciences takes a bigger position through teaching and learning in the growth market of China.
at Jung von Matt/ brand identity
We were fascinated by remarkable motivation of the Brand University of Applied Sciences and its appreciation of trademarks and practical ideas which lead to innovative solutions by the practice projects with ColaRebell.
The revolution in media usage has already begun. Companies and brands must come to terms with this fact. The Brand University of Applied Sciences with its degree programmes creates the best conditions for this.
by agency Nordpol+