University of Brands

Creating added value through brands – that is what the Brand University of Applied Sciences training courses are designed to achieve. And it is precisely that which makes the Brand University of Applied Sciences a university which enables its graduates to start successfully in their careers and go far in them.

The university was founded in 2010 as Brand Academy – Hochschule für Design und Kommunikation and changed its name to Brand University of Applied Sciences in 2019.

At Brand University of Applied Sciences you will learn from an international team of experienced professors, lecturers, experts and practitioners how to design, communicate, present and manage brands. You will learn in practical situations and in small seminar groups, guaranteeing intensive personal support.

Brand University of Applied Sciences is permanently state recognized and accredited by:

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Inspired by their fascination for big brands, a group of friends decided to found a university for branding in 2010.

They envisaged a place of education that unites and focuses on brand knowledge with a passion for brand stories – while not forgetting that education and creativity are two parts of one inseparable whole. A place that brings together cultures from the Eurasian region.
It was from this thinking which the university was born.

It was founded under the name Brand Academy – University of applied sciences. In September 2019 it changed its name to Brand University of Applied Sciences.
With the official recognition of the new name by the Hamburg Authority for Science, Research and Equality, the university received a special acknowledgement for its scientific work on brands.

Brands are exciting stories – and our students are the future authors of those stories.

The BU overlooks the River Elbe in Hamburg – itself a city of brands. It is the first university to focus on brands – the central strategic success-factor in national and international businesses.

Brand University of Applied Sciences is a government-recognised private university offering internationally accredited Bachelor’s and Master’s degree courses.

We place great emphasis on a culture of creativity, curiosity and open-mindedness. Our university is a place of learning which combines scientific research and close collaboration with brand-name companies in Europe and Asia.

Our mission

Application-oriented, interdisciplinary University of Applied Sciences for Brands – intercultural brand competence in the continuously coalescing world.

Our vision

A leading academic competence center for brands in Eurasia.

Our values

We build on appreciation.

We live interculturality and networking.

We encourage and challenge engagement.

We continuously work on our excellence.

We communicate with openness for dialogue.