In the 2015 summer semester, students of the Brand Management course took part in GWA Junior Agency, “Germany’s most challenging university competition for high potentials in marketing communication.”
Students made a market analysis for a new product category for the practical partner ‘Rügenwälder Mühle’. On this basis they developed then a marketing concept and brand positioning strategy.
On the further steps our students worked together with students of Design Factory International to develop a marketing campaign.
The students were assisted in this real client project by their professors and by the experienced practitioners at partner agency BranwandRieken.
Module | Interdisciplinary practical project
Lecturer | Prof. Dr. Christian Duncker
Semester | 5th Semester