As a recent graduate you will be ready to begin your career on the global stage and in the advertising industry where brands touch the hearts of consumers.

You have a keen interest in creative brand communication campaigns like Apple, Coca Cola, Mont Blanc, Nike and Nivea and are curious to explore new cultures. Take the first step of your global career with us.

You are ambitious and looking to develop skills that allow you to excel in the fast-moving world of global advertising.

Course Director Prof. Dr. Limon-Calisan

• Degree: Master of Arts (government-recognised)
• Duration of study: 4 Semesters, full-time
  
• Start:Winter or summer semester
  
• Campus: Hamburg
• Language: English
• Application Deadlines:
  Applicants requiring an entry visa for Germany: 31st of December and 30th of June;
  Applicants NOT requiring an entry visa for Germany: 15th of March and 15th of September.
• Admission requirements: First academic degree, English language proficiency on level B2 of the  CEFR, written application and personal interview. For more details, please refer to the application form below or contact master@brand-university.de
  

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How to kick start-your career?

Build the foundations of a successful global career and develop an international outlook with our Master’s Degree in International Brand Communication.

This two year course provides unparalleled exposure to Western and Eastern ways of planning and creating brand communication campaigns in advertising agencies. Power your learning in a unique combination of core and elective courses with three different areas of specialisation, taught in English.

Collaborating with well-known agencies and companies, you will create effective communication campaigns suitable for selected countries.

What are our prerequisites?

You need to have:

• A keen interest in international advertising communication, brand design, strategic planning and the latest brand communication trends (digital media, smart communication solutions and so on)
• The desire to forge a truly successful global career in the advertising industry
• At least an undergraduate academic degree in any study discipline
• Knowledge of English is mandatory

Semester 1

• International Brand Communication
• Intercultural Competence
• Creative Conception and Storytelling
• English for IBC
• Elective Module I – Specialisation*

Semester 2

• Consumer Psychology and Insights
• International Creative Leadership and Agency Management
• Theories of Media and Communication Science
• Semiotics and Visual Aesthetics
• Elective Module II – Specialisation*

Semester 3

• International Media Planning and Campaigning Strategies
• Open Innovation & Digital Thinking
• Brand Agency Simulation Game
• Project Work
• Elective Module III – Specialisation*

Semester 4

• Master’s Thesis

Download Curriculum

Course fees

As a leading state-recognised, privately owned university, Brand University of Applied Sciences is financed exclusively through course fees.

Course fees for students from Germany and the EU:
890,- Euro per month, over a period of 24 months,
1690,- Euro one-off enrolment and examination fee.
Total costs: 23.050,- Euro

Course fees for students from countries outside the EU:
1140,- Euro per month, over a period of 24 months,
2700,- Euro enrolment and examination fee.
Total costs: 30.060,- Euro

Exceptions may be made for students who already have long-term residence permits for the EU.

Students from Beijing Normal University will be granted a discount of 10% (semester fee).

Financing

As a private university, Brand University of Applied Sciences prides itself in offering its students an academic environment and individual attention both within and outside the teaching context, something a state university cannot provide. The budget generated by our students’ tuition fees is used exclusively to maintain and enhance our high quality levels.
Non-EU applicants can apply for a scholarship (off tuition-fee only). Please contact our advisory service for more details.

A number of public institutions and financial services in Germany offer a variety of possibilities for funding your studies. You will find a comprehensive list of funding options at the following website: www.studierendenwerk-hamburg.de

Why Brand University of Applied Sciences?

• Brand University of Applied Sciences is the world’s foremost brand-focused university
• We combine scientific thinking with practical experience
• Our courses are government accredited
• We have a growing network with Asian universities
• We have an experienced team of international lecturers
• We collaborate with globally active international business partners
• Our culture is open, agile and diverse

Why Hamburg?

• One of the ten biggest cities of the European Union in terms of population
• Voted by students as Germany’s best city to live and study in
• Famous as a cruise liner port; each district of the city has a unique character
• Get to know more about our city!

Why should you choose this Master’s course?
Our course delivers knowledge of the global business environment.

Our Master’s course is

1. Relevant.
Focused on key expertise and skills in the leading business topic of brands

2. International.
An intercultural community of students and lecturers ensures a global perspective

3. Practical.
Combines scientific thinking with practical expertise

4. Exclusive.
A limited number of students ensures a creative, inspiring, familiar culture

5. Career-oriented.
The aim is to build an active network for your future

A successfully completed bachelor’s degree rated at minimum 180 ECTS is a prerequisite for admission.
Dependent on your specialization, business, design, communication or media related bachelor’s degree are beneficial. If this does not apply to you bridging courses will be offered.

Furthermore you will need to demonstrate English skills at Level B2 or at least 543 points in the paper-based TOEFL test or 87 points in the Internet-based test; or 5.0 points in IELTS.

You can commence studies in April or October.

As well as your CV and references, a letter of motivation is very important to us as part of your application. We place a lot of emphasis on forming capable, committed semester groups of students who complement and inspire each other effectively. For more information about the application documents and formal requirements please refer to our application form.

Once we have assessed your application documents positively, our Application Manager Anna Prokhorenko and our Course Director will look forward to getting to know you in a personal interview, where you will be able to tell them about your education and career so far, your suitability for the course, and your personal aims in relation to studying.

If you are successful in this interview you will be entitled to join the course.