Brand Innovation

Master of Arts

Are you interested in disruptive technologies, meeting real user needs, developing meaningful and sustainable business strategies, and pushing a forward movement in the economy?

In the Master’s programme Brand Innovation you will learn to understand consumers and expand your strategic competencies regardless of your professional background. In a creative atmosphere, you will study with students from all over the world in intercultural teams on projects for real companies and start-ups and become fit for your next career step as an innovator in the brand industry.

Apply now for the summer semester!

Marketing & Innovation

Your heart beats for great marketing concepts and corporate communication? You want to shape the future with sustainable business strategies through digital channels?

Learn to use the potential of product development, marketing and sales in the focus Marketing & Innovation to become an international Digital Marketing Strategist, Online Marketing Manager or Strategic Planner.

Design & Innovation

You are a designer and need strategic know-how to successfully implement your ideas in business? Your are ready to take the next step in your career?

In the Design & Innovation focus you will learn to design exciting digital products and services and deepen your knowledge of storytelling and UX strategy in order to work in the international brand industry as a design consultant, UX researcher or creative strategist.

Entrepreneurship & Innovation

Do you dream of creating your own business, but don’t know how to bring your innovative ideas to market?

Develop meaningful, sustainable and viable business models in the focus Entrepreneurship & Innovation and learn how to implement them with the help of the latest marketing and sales tools. Prepare for a career as an entrepreneur or business developer.