Marketing & Innovation

Master of Arts

Be the next manager who missed the digital shift.
Do what has always been done.
Gather dust in a job that may soon stop to exist.

Wouldn’t you rather:

  • Capture target groups with meaningful brands, products and business strategies?
  • Be the game changer who finds innovative solutions for your business and gets things moving?
  • Understand disruptive technologies and use digital tools to explore new ways of marketing?

In the master’s programme Brand Innovation with focus on Marketing & Innovation you will learn how product development, marketing and distribution work in the digital landscape. In small groups and a creative atmosphere, you will work on real projects with major brands and meet executives of large corporations. This will prepare you for a career in the international brand and creative industry.

Would you like to learn more about the studies?

MARKETING & INNOVATION at a glance

Dates:Winter semester (October, 1st) // summer semester (April, 1st)
Contents:Brand Innovation, Brand Thinking, Digital Technologies & Applications, Data Science & AI, International Brand Communication, Consumer Psychology, Digital Sales & Services, Brand Bootcamp, Practical Projects
Duration:3 semesters full-time or extra-occupational (24 months at 90 ECTS). Track shortening is possible if credit is recognised.
Credit Points:90 ECTS
Application Deadlines:September, 15th // March, 15th
Languages:English
Location:Hamburg
Dregree:Master of Arts (M.A.)
Prospects:e.g. as Brand Manager, Online Marketing Manager, Social Media Manager or Digital Marketing Strategist.
Flyer about the programme >

Impressions from the study

Profile

Marketing & Innovation – what you will learn:

Digital Innovation & Brand Thinking
In digital times, the rules of the game are constantly changing, so innovation is at the core of your studies: what processes, methods and techniques do I need to know? How can brands and products be meaningfully renewed? And how do I reach target groups in the digital space?

The Making of Powerful Brands
A strong brand must stand out. That usually means a fight for attention. You will learn to position brands and companies smartly, to develop digital marketing strategies and to generate traffic.

Digital Technologies
In creative atmosphere you will familiarise yourself with new technologies and digital tools such as AI, VR and AR, as well as big data and algorithms. You will learn to understand and address changed consumer behaviour using digital methods.

Personal Skills & Practical Projects
In small groups you will also upgrade your soft skills such as creativity, innovative thinking and teamwork. Our dedicated professors, who are internationally experienced and successful strategists, consultants, designers, founders and executives, are committed to help you get the most out of your experience here.

Study flexibly: You can also attend modules from the Design or Entrepreneurship tracks.

In boot camps and practical projects, you will find solutions to real problems of well-known companies, agencies and startups – both in Hamburg and abroad, if you wish.

Flyer about the programme >

“People don’t want to just consume. They connect certain emotions with a purchase of certain brands. Addressing these emotions at every touchpoint of their customer journey is an art that is indispensable in the digital age.”

Dr. Thomas Suwelack

 

YOUR KNOWLEDGE IN REAL LIFE

Leading brand companies and established agencies are waiting for your input. You can use your new knowledge in real projects with our partners such as Bosch, Beiersdorf and Thjnk. Contribute your ideas and expand your professional network by making valuable contacts.

Full-time Track with 90 CP:

1. Semester

  • Brand Innovation
  • Brand Thinking
  • Digital Technologies & Development
  • Digital Branding
  • Intern. Brand Communication & Experience

2. Semester

  • Data Science
  • Artificial Intelligence
  • Brand Bootcamp
  • Market Research & Consumer Psychology
  • Digital Customer Management

3. Semester

  • Practice Project
  • Master Thesis

The programme Brand Innovation with focus on Marketing & Innovation prepares you for complex strategic tasks in brand-leading companies: for example as Brand Manager, Online Marketing Manager, Marketing Specialist, Media Planner or Online Sales Manager.

Success Stories

Juliana Mara Ferreira Martins, Brazil,
International Brand Management M.A.

Being a student at Brand University of Applied Sciences is great:
The Professors are highly skilled and have long experience in brand and marketing management, plus they are friendly and always make sure students are feeling welcomed.

The facilities are well structured and the staff are always seeking to keep an organic and nice atmosphere at the university. The classes are carefully prepared and taught, I always learn something new and interesting that helps me grow as a future brand manager.

I could see from day one that, applying for a master program at Brand University of Applied Sciences was my best decision as a student.

Ayla Hourani, Bahrain
International Brand Communication M.A.

Originally Palestinian, born in Bahrain, lived in Denmark, moved back to Bahrain, then Lebanon, followed by The States, and finding myself in Germany, I thought this was as international as cultural exposure can get. But then I started my masters program at Brand University of Applied Sciences. My class consists of 70% international students, and 30% German (from different areas). That is the true cultural exposure.

With no doubt, Germany has a reputable standard when it comes to many elements – especially education. But the Brand University of Applied Sciences has exceeded that reputation. Not only are the courses offered in a project-based learning system, the university is based in the center of the manufacturing world. Collaborating with well-established companies allows us, as students, to start our careers with professional teacher-supervision.

The university also allows us to create learning environments by encouraging participation and mistakes. Project briefs are announced vaguely, and we then have the opportunity to choose the path we want to take. Working in groups of students with different backgrounds allows you to choose the one that interests you most – be it design or market-research oriented. This approach, along with the smaller-class systems, develops personal teacher-student relationships enhancing both challenges: intellectually and socially.

Larissa Böhm, Germany,
International Brand Communication M.A.

The students in the Master’s degree course International Brand Communication come from many different backgrounds and countries.
This helps in developing new ideas since everyone views a topic from different angles.

This university pushes you out of your comfort zone to get you to view topics on other angles.

Ana Maria Bernal Suarez, Colombia,
International Brand Communication M.A.

Brand University of Applied Sciences is the university where BRANDS is the common language. People from different parts of the world are united around by the same subject. One of the biggest reasons, why studying here is so interesting, is the cultural interaction that makes an in depth analysis more internationally oriented.

People from all over the world with one language in common: BRANDS. It is not easy to find a university that specializes in brands and even harder to find one that knows the scale and influence, which the brands have in each culture.

Some, like me, have to fly 9.200 km to find the perfect place to study, because not everywhere you can find a university that is so unique like Brand University of Applied Sciences. In BU everyone, no matter where they come from, is thinking in the same line and that´s what makes it so interesting and special.

New country, new city, new university, new friends, new culture, but same language: BRANDS. When you have found what you want, it is easy to change everything in your life, in order to have it. The good thing is, that the BU makes everything to make you feel like at home.

Study fees

Brand University of Applied Sciences is a state-approved private university and thus fully funded by tuition fees.

The full-time regular programme with 90 CP lasts 18 months.

By taking credits and non-academic skills into account, you can take the fast track and shorten your studies to 9 or 12 months.

You can also study part-time with a regular study period of 24 months at 90 CP.

STUDY FEES EU:

The cost per CP is € 178.
There is a € 890 one-time enrollment and examination fee.

Tuition fees for full-time study with 90 CP for students from Germany and the EU:

€ 890 per month
Total fees: € 16.910

STUDY FEES NON-EU:

The cost per CP is € 228.
There is a € 1.150 one-time enrollment and examination fee.

Tuition fees for full-time study with 90 CP for students from outside the EU:

€ 1.140 per month
Total fees: € 21.670

There may be exceptions for long-term EU residents.

Financing

  • You can obtain funding according to the Federal Law on Support in Education (BAföG).
  • Your contact for all financing questions is the Advisory Center of Student Finance.
  • In addition, students of Brand University of Applied Sciences can receive financial support from foundations or financial institutions in Hamburg and beyond.
  • At the federal level the Reconstruction Loan Corporation (KfW) offers the “KfW Student Loan”.

The BU Scholarship Programme

Our Master’s programme brings together students from all over the world.
Each culture is unique – each brings its own perspective, mindset and different
ways of solving problems. In this intercultural diversity, students can share their
knowledge, learn valuable things from each other and embrace challenges together.

Therefore, in support of an open and global society, we want to give talented
young professionals from around the world the opportunity to apply for our
BA Scholarship Programme. For the summer semester 2020, partial scholarships
of 25% and 50%
will be awarded. The scholarship applies to the entire course
of study.

If you have any questions, please contact
our application manager Anna Prokhorenko:

Fon +49 (0) 40 380 893 56-23
WhatsApp +49 160 – 5566783 (werktags 9-16 Uhr)
Mail anna.prokhorenko@brand-university.de
Skype anna_brand_academy

Two ways of getting a scholarship

Scholarships for workshop participants

Applicants who take part in the Brand University Master Workshop are given the chance to receive a scholarship. The next workshop will take place at the beginning of 2020, the exact date will be announced shortly.

Your application documents, your academic and professional career so far as well as outstanding performance in the workshop will be taken into account in the decision for awarding the scholarships.

Scholarships for international applicants

In order to promote intercultural diversity at Brand University of Applied Sciences, international applicants who are unable to attend the Masters workshop in Hamburg are given the opportunity to receive a scholarship through the individual application process.

The decision is based on a letter of motivation in which you explain your suitability for the scholarship, your application documents, your academic and professional career so far and the interview, which can be conducted via Skype.

The decision about the granting of scholarships to international applicants will be announced after December 15th.

Following admission requirements apply to the Master’s programme:

  • first university degree in a related field with at least 210 CP
  • first university degree in a related field with at least 180 CP and relevant professional experience of at least one year worth 30 CP
  • first university degree in a related field with at least 180 CP and acquisition of 30 CP through additional studies at Brand University
  • first university degree in a non-thematic area of ​​at least 210 CP and a completion of a topic-related bridging course
  • first university degree in a non-thematic area of ​​at least 180 CP, relevant professional experience of at least one year worth 30 CP and a completion of a topic-related bridging course

Please find detailed information on formal requirements on the application form.

After we examine your application documents, our application manager Anna Prokhorenko and our course director Prof. Dr. Limon-Calisan are happy to meet you in a personal interview and to learn more about your individual career, your professional attitude and your personal goals in connection with your studies.

After successfully completing the interview, you will be admitted to the programme.

Application deadlines

Applicants who do NOT need an entry visa for Germany:

  • September 15th and March 15th

Applicants who need an entry visa for Germany:

  • June 30th and December 15th

Application deadline Summer semester: March 15, 2020

Events


MASTER WORKSHOP 25.01.2020: MY INNOVATION. MY BRAND
Read more
INFO-EVENT MASTER STUDIES 10.12.2019
Read more

Advisory Service


Do you have questions about our degree program? We are happy to advise you.

Anna Prokhorenko

Advisory Service
Fon +49 40 38089356-23
WhatsApp +49 160 – 5566783 (weekdays 9 am to 4 pm)
Mail anna.prokhorenko@brand-university.de

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