In the fight against the coronavirus, health protection is the top priority at Brand University of Applied Sciences. Therefore, the consideration of all official regulations and the compliance with safety measures for hygiene protection have top priority.

In the course of the second strict lockdown in Germany, teaching will take place in the form of digital formats until 5 February 2021.

President Prof. Dr. h. c. Shan Fan: “We are consistently amazed by the flexibility and commitment of our students, faculty and staff – even in the times of COVID-19. In the summer semester 2020, online teaching was able to establish itself within a very short period of time, so that there were no delays in the course of study. Now, after a phase of presence teaching in autumn, online teaching has to prove itself again with the start of the new year. But we are convinced that this form of knowledge transfer also means a great opportunity.”

On this page we will inform you about the measures taken at Brand University of Applied Sciences to protect the health of all students, faculty and staff.

At Brand University, classes will be held online until 5 February 2021 to ensure health protection for all university members. Collaborative tools, live sessions and video formats are used for digital knowledge transfer. A combination that has already proven successful in the 2020 summer semester.

The campus will remain open for use of the premises for exam preparation. The library and the Brand Research Lab can also be used by students upon pre-registration. Of course, the usual hygiene and distance rules apply.

The campus has also been expanded in the last few months, so that an additional floor with more rooms is available for teaching.

If you have any questions regarding the winter semester, please contact our student service:
Phone: 040 38089356-10

Stronger precautions for health protection apply when visiting the campus.

  • Students, teachers and staff may only enter the campus if they are free of symptoms and have had no contact with persons acutely infected with Covid-19.
  • On campus, the signs and walkways must be followed and disinfectants provided should be used.
  • On campus the usual distance rules of 1.50 m apply.
  • It is required to wear a mask on campus.
  • Visits to the campus are only possible by appointment, so that as few students as possible are on the premises at the same time.
  • The rooms are cleaned and ventilated regularly.


Changes to the mode of teaching (online instead of face-to-face) do not affect your entitlement to the BAföG student financial aid.
In addition, the individual standard period of study at Hamburg universities will be extended for the winter semester 2020/21. If your studies are delayed due to the pandemic, the funding period will also be extended.

More information can be found at BAfö

Interim Financial Aid for Students

The Federal Ministry of Education and Research (BMBF) has set up an aid fund to provide financial support for students who have lost their part-time job due to the economic situation, for example. This is aimed at German and international students at state and state-recognised higher education institutions. From November 2020 to March 2021, between 100 and 500 euros per month will be paid as a non-repayable grant, depending on proven need.

Further information and the online application can be found here: Interim Financial Aid

During these times, we will of course advise you in choosing the right course of study and support you in the application process as usual.

Our study advisors are available online and on campus for both consultation and interviews. You can contact them by phone, e-mail, WhatsApp, Microsoft Teams or Skype.

Prospective students who are in Hamburg and would like to visit the Brand University campus can be received personally by prior arrangement, subject to hygiene precautions.

If, due to the current situation at the time of your application, you do not have application documents or cannot obtain them, you can submit them later.

Sonja Sahlmüller
National Advisory Service
Fon +49 40 38089356-14
WhatsApp +49 160 – 5566783
(9 a.m. – 4 p.m. on weekdays)

Anna Prokhorenko
International Advisory Service
Fon +49 40 38089356-23
WhatsApp +49 160 – 5566783
(9 a.m. – 4 p.m. on weekdays)
Skype anna_brand_academy

Travel restrictions due to the Covid-19 pandemic

Students are generally allowed to enter Germany.

If you return from a stay in a risk area less than 10 days ago, you must register the entry digitally at the authorities in advance, carry a proof of entry and go to the destination immediately after entering the country. At the destination, people returning from risk areas must remain in quarantine for 10 days. However, the quarantine can be terminated on the fifth day after entry with a negative Covid-19 test result. More detailed information can be found on this fact sheet.

For the duration of a quarantine, students can attend seminars and lectures digitally.

If you have any questions regarding travelling to Germany, please contact our International Office:

Interview with Prof. Ute Röseler, Vice President for Education and Director of Brand Management

Together with IT and further colleagues, Prof. Röseler developed the concept for online-based knowledge transfer during the pandemic and supported the professors and lecturers in its implementation during summer semester 2020. Through her vice-presidency and her own teaching activities, she gained daily insight into the practice.

BU: Prof. Röseler, how does Brand University of Applied Sciences deal with the situation of the COVID-19 pandemic?

Prof. Ute Röseler: Besides a compassionate awareness of the painful losses and bitter aspects of the pandemic, we also look at the circumstances from a complementary perspective: A few years ago, the global digital infrastructure would not have allowed online teaching on the current scale. Today, education – compared to other sectors – fortunately offers the opportunity to work together in a fully digital way. The Brand University of Applied Sciences was grateful for this opportunity and immediately transformed it into a “new normality” both on the IT and educational side.

BU: How does this “new normality” work?

Prof. Ute Röseler: We can say that online teaching at Brand University of Applied Sciences is very much in line with our teaching concept. In teaching videos and live sessions, for example, we integrated our practice partners, and individual support for students was also provided in video calls. Via online libraries, our Brand Research Lab or tools like the Trendexplorer, we had seamless access to scientific sources in order to be able to continue to work on a profound level.

BU: What do you take with you from the practice?

Prof. Ute Röseler: Above all, that online teaching is fun! We learned even more about successful interactive collaboration and often laughed together in front of the screen. But as communication experts, we were also able to really grasp how important both digital and “real-analog” moments are for people.

BU: How did the members of Brand University interact with each other in the distance situation?

Prof. Ute Röseler: Since we only had the digital option at our disposal, dialogue partners met each other personally in a new way. We provided mutual support in technically challenging or emotionally isolated moments and interacted with each other. Meetings that we were able to make possible on campus for practical seminars and exams within the scope of exceptions under hygiene protection measures were thus even more appreciated.