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BU Team

René Heß
Innovation Management and Distribution Policy

  • Studied business management
  • Several years as an officer in the military
  • Former member of Germany’s national basketball team
  • Experience in marketing and sales management posts in 41 countries
  • Since 2003 proprietor of MarketFocus Consulting, clients include: Asia Pacific Breweries, Beam Global, General Mills, Imperial Tobacco International
  • Expertises: tapping into unused performance reserves in marketing and sales with a focus on brand innovation, sales excellence and video marketing
  • at Brand University of Applied Sciences since 2013