E-commerce, media management, consumer psychology, market research & neuromarketing.
- Professional experience as market researcher and marketing consultant.
- Current focus is on the development as well as the expansion of digital teaching offers.
- Experience as a market researcher in the evaluation of marketing, brand and advertising strategies of international clients.
- Studied sociology and psychology at the University of Marburg.
- Focus of his scientific work is brand sociology, organizational consulting, business psychology, neuroscience and empirical social research.
- Experience as a lecturer at universities and academies in various fields.
- Credo: “The only way to make sense out of change is to plunge into it, move with it, and join the dance.” (Alan Watts)